Printing Technology Solutions Introduced by OKI Data Americas at FMI(R) 2008 Solve Retailers' Productivity, Efficiency Needs; Company Showcases Expertise with Industry-Leading Printing Solutions: OKI Data Americas also brings its passion for partnership to FMI donating five dollars to the fight against breast cancer for every attendee photo taken with its one-of-a-kind 1992 "Spirit of America" neoclassic Corsair

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At the 2008 Food Marketing Institute (FMI) Show in Las Vegas, OKI Data Americas, which markets its products under the OKI(R) Printing Solutions brand, launched several industry-leading printing solutions designed to increase productivity and solve the everyday needs of supermarket and retail businesses. The company unveiled a new series of compact and cost-effective label printers; the Real-Time In-Store Sign System, eliminating signage waste and increasing reaction time by adjusting local promotions quickly and efficiently; and the category-redefining CX3641 MFP (multifunction product).

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We've taken a consultative approach to learn their business inside and out and understand the complex document workflow processes and demands they face everyday. Our knowledge has helped to develop these new printing solutions that truly address their needs and will increase efficiencies, as well as reduce costs.

    Also at FMI, OKI Data Americas gave show attendees the opportunity to participate in the company's Color Me OKI philanthropic program, bringing the one-of-a-kind 1992 "Spirit of America" neoclassic Corsair to its booth in an effort to increase breast cancer awareness and further the company's partnership in passion on the breast cancer drive to survive.

Highlights of the press release:

-- OKI Printing Solutions (Booth #2766) launches new compact series of label printers; announces the Real-Time In-Store Sign System; and showcases the category-redefining CX3641 MFP.

-- Company showcases printing technology solutions to solve retailers' productivity and efficiency needs

-- OKI Data Americas brings its passion for partnerships to the company's FMI booth, donating five dollars to the National Breast Cancer Foundation for every attendee photo taken with its one-of-a-kind 1992 "Spirit of America" neoclassic Corsair, a symbol of Color Me OKI that represents the drive to survive.

"We have dedicated the past four years to understanding the unique printing needs of our retail customers by working with some of the largest retailers in the industry," said Terry Cruikshank, Senior Manager of Industry Marketing at OKI Data Americas, Inc. "We've taken a consultative approach to learn their business inside and out and understand the complex document workflow processes and demands they face everyday. Our knowledge has helped to develop these new printing solutions that truly address their needs and will increase efficiencies, as well as reduce costs."

At FMI, OKI Data Americas showcased its new solutions designed specifically to meet the needs of the retail industry, including:

-- The new compact line of label printers, including the X400, T400 and X700, all available with an industry-first, two-year standard overnight exchange warranty, and offering robust features such as thermal technology that is ideal for several applications, including supermarket produce and meat sections; optional RFID for manufacturing applications; and varying resolutions for reliable output of bar codes and shelf labels.

-- The Real-Time In-Store Sign System from OKI Printing Solutions allows retailers to eliminate signage waste and increase reaction time by adjusting local promotions and pricing quickly and efficiently. As the first solution in the market to print, track and extensively report all in-house sign printing, businesses, such as beverage distributors, supermarkets and consumer packaged goods manufacturers, can immediately react to the market's needs while profitably managing point-of-sale (POS) merchandising. This is the first time in the industry that a system like this is being offered with color desktop printers, specifically the C9650 from OKI Printing Solutions.

-- The CX3641 MFP from OKI Printing Solutions marks the first color MFP in its category to offer unprecedented document management integration and color management capabilities as standard features, delivering a one-stop process for capturing, editing and routing documents, and increasing retailers' merchandising effectiveness and productivity.

A 1992 "Spirit of America" neoclassic Corsair was also at OKI Data Americas' booth, representing the company's Color Me OKI philanthropic program and its partnership in passion on the breast cancer drive to survive. Color Me OKI was launched in 2007 in an effort to eradicate the top cancers in the community. The "Spirit of America" was hand assembled from the best vehicle parts from American automotive companies, exemplifying the greatness that can be achieved when working together to reach a goal. FMI attendees had their photos taken with the 1992 "Spirit of America" and for every photo taken during FMI OKI Data Americas made a five dollar donation to the National Breast Cancer Foundation, Inc(R). A doo-wop band also took center stage to celebrate the lives of survivors and those battling the disease.

"Staying true to the company's dedication to customer intimacy, we engage customers on a one-on-one basis to understand their needs," stated Cruikshank. "Our consultative approach goes beyond traditional service to develop long term partnerships with each customer and make them feel like a customer again. The Color Me OKI programs' personal and passionate approach is an extension of this commitment to make a difference not just with our business partners but also in the community."

All products build on parent company OKI Data Corporation's history of leadership and innovation in color printing. It is based on the printing technologies advanced by OKI Data Corporation, such as digital LED technology and Single Pass Color(TM). This technology allows OKI Data to manufacture products that require fewer moving parts for increased reliability.

All OKI Printing Solutions products are backed by comprehensive support from authorized OKI Printing Solutions Dealers. In addition, the company provides live, toll-free(1) technical support 24 hours a day, 7 days a week, 365 days a year, with agents based in North America and several flexible support programs to meet retailers' demanding needs.

About OKI Data Americas, Inc.

OKI Data Americas Inc., headquartered in Mount Laurel, N.J., and a subsidiary of OKI Data Corporation of Japan, markets PC peripheral equipment and customized document management solutions under the OKI Printing Solutions brand, including digital color and monochrome printers, color and monochrome multifunction products and serial impact dot matrix printers, as well as a full line of options, accessories and consumables. OKI Data Americas takes a consultative approach to supporting every customer's needs and delivering individualized print solutions that optimize business performance. The company's innovative technology is backed by its parent company OKI Electric Industry Co., Ltd., a world leader in information processing systems, telecommunications and electronics and a $6.1 billion multinational corporation with headquarters in Tokyo. Keeping its customers needs top of mind, OKI Data Americas is ISO 9001:2000 certified and most products have earned the ENERGY STAR(R) certification.

OKI, Reg. Oki Electric Industry Co., Ltd. ENERGY STAR Reg. T.M. U.S. EPA. Single Pass Color T.M. and design Reg. T.M. OKI Data Corp., FMI is a registered trademark of the Food Marketing Institute, National Breast Cancer Foundation, Inc. is a registered trademark

(1) Available in the U.S. and Canada only

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