The Pink Cadillac helps us attract attention to the research and treatment needs in battling breast cancer
MOUNT LAUREL, N.J. (PRWEB) October 7, 2008
The Brooklyn HOGS Second Annual Breast Cancer Ride to Live is presented by Maimonides Medical Center, in partnership with Brooklyn Harley-Davidson and The Brooklyn Chapter of the Harley Owners Group. Hundreds of motorcyclists are involved to raise money and partake in a scenic motorcycle ride from Brooklyn Harley-Davidson to KeySpan Park, where they will enjoy a barbecue with live music, sponsor tables and other exciting activities. All net proceeds from the benefit will go to support the Brooklyn Breast Cancer Program at Maimonides Cancer Center, led by world-renowned surgeon, Dr. Patrick I. Borgen. The Center, which is Brooklyn's first and only dedicated cancer center, provides mammography, sonography, stereotactic and ultrasound guided procedures, radiation, chemotherapy, surgery and clinical trials for the diagnosis and treatment of breast cancer.
"The Pink Cadillac helps us attract attention to the research and treatment needs in battling breast cancer," said Dr. Borgen. "I salute the employees of OKI Data Americas for their dedication to this cause and for their contributions to the research needed to conquer this disease."
The Color Me OKI (http://www.colormeoki.com) philanthropic program uniquely pairs vintage cars with live entertainment to help support and celebrate the strong women, family and friends that are fighting breast cancer. The personal program stays true to the company's passion for customer intimacy, which it does by engaging with customers on a one-on-one basis to understand their needs. OKI Data Americas (http://www.okidata.com), one of the leading printer manufacturers in the U.S., goes beyond traditional service to develop long term partnerships with each customer and make them feel like customers again.
"The Maimonides Cancer Center is a staple in the Brooklyn community and is known for its superior level of patient care and its world-renown doctors that are committed to the fight against breast cancer," said Stewart Krentzman, President and CEO of OKI Data Americas. "The employees and I will continue our support of this institution as we share the same passion and dedication to the cause and it is our hope that the Color Me OKI experience will help bring an element of joy and celebration and provide memories to those who are participating to help eradicate this disease."
The program supports the corporate philanthropic mission of Oki Electric Industry Company, Ltd., the Tokyo, Japan-based parent company of OKI Data Corporation, which is to undertake social contribution activities that help realize the genuine enrichment of society, and contribute to the quality of life for people around the world.
For more information on the 2008 Color Me OKI program and OKI Data Americas' partnership in passion on the drive to survive breast and colorectal cancers, please visit: http://www.colormeoki.com
About OKI Data Americas, Inc.
OKI Data Americas Inc., headquartered in Mount Laurel, N.J., and a subsidiary of OKI Data Corporation of Japan, markets PC peripheral equipment and customized document management solutions under the OKI Printing Solutions brand, including digital color and monochrome printers, color and monochrome multifunction products and serial impact dot matrix printers, as well as a full line of options, accessories and consumables. OKI Data Americas takes a consultative approach to supporting every customer's needs and delivering individualized print solutions that optimize business performance. The company's innovative technology is backed by its parent company Oki Electric Industry Co., Ltd., a world leader in information processing systems, telecommunications and electronics and a $6.1 billion multinational corporation with headquarters in Tokyo. Keeping its customers needs top of mind, OKI Data Americas is ISO 9001:2000 certified and most products have earned the ENERGY STAR® certification.
About the Color Me OKI Philanthropic Program
The Color Me OKI philanthropic program was launched in April of 2007 after the employees of OKI Data Americas voted to adopt breast cancer as the company's leading philanthropic cause. The backbone of the program is the "Twin Sister," a 1955 Pink Cadillac Fleetwood that was personally restored by the company's CEO, Stewart Krentzman and his wife Bonnie. OKI Data Americas decided to pair the vintage vehicle with a Tribute Artist and took the program on the road supporting 21 breast cancer events, while taking photos of attendees and printing them on its digital color printers.
This year, the "Twin Sister" is joined by the 1950's Automotive Classic, the 1959 Pink Cadillac Series 62 Convertible, which has also been restored to support the fight against breast cancer. In 2008 the Color Me OKI philanthropic program is also supporting colorectal cancer prevention. The program is taking the one-of-a-kind 1992 "Spirit of America" neoclassic Corsair to colorectal cancer events in order to raise awareness of such a highly preventable disease. The Color Me OKI philanthropic program, using all three cars, which are owned and maintained by Stewart and Bonnie Krentzman, will continue to spread the message of hope and inspiration to those fighting both breast and colorectal cancers in 2008.
OKI, Reg. OKI Electric Industry Co., Ltd. ENERGY STAR Reg. T.M. U.S. EPA.