We selected ClickSquared because of its extensive experience in the professional sports industry, and its successful partnerships with teams such as the New England Patriots, The Boston Celtics, Miami Dolphins and Houston Rockets.
Boston, MA (PRWEB) July 06, 2011
The Oklahoma City Thunder announced today that it has chosen ClickSquared as its cross-channel marketing solution provider. ClickSquared’s cloud marketing platform, Click 3G, will enable the Thunder to execute lifecycle-based fan marketing programs tailored to individual fan preferences. By creating a cross-channel, individualized fan dialogue, the Thunder expects to build long-term fan loyalty, increase fan engagement, and drive increased ticket, merchandise and sponsorship revenue for the franchise.
“We selected ClickSquared because of its extensive experience in the professional sports industry, and its successful partnerships with teams such as the New England Patriots, The Boston Celtics, Miami Dolphins and Houston Rockets,” said Scott Loft, Vice President of Ticket Sales, Retention and Database Operations of the Oklahoma City Thunder. “In addition, they offer one of the most advanced cloud marketing solutions, as well as provide the industry expertise and fan analytics we need to quickly implement a successful solution. ClickSquared has proven programs to enhance the personalization and effectiveness of our fan engagement.”
The Oklahoma City Thunder will use the Click 3G marketing platform to gain more insight on their fans and then leverage that insight to develop cross-channel fan dialogues that adapt to individual fan response behavior and reflect fan preferences.
“We are very pleased to be selected by the Oklahoma City Thunder and to be recognized as having the leading cross-channel marketing solution for the professional sports industry,” said Wayne Townsend, CEO, ClickSquared. “Our strategy and analytics services, combined with our cloud marketing platform, will provide the Thunder with the insights and tools they need to create effective personalized marketing communications to drive increased fan engagement and game attendance.”
ClickSquared is a premier provider of email and cross-channel database marketing solutions. With innovative offerings ranging from self-service email to highly automated, real-time customer engagement and loyalty programs, ClickSquared’s innovative cloud marketing platform orchestrates and delivers analytics-driven, relevant and personalized customer communications across email, direct mail, social, survey, mobile and web channels. Backed by a team of marketing, technology and vertical-industry experts that are passionate about client success, ClickSquared enables organizations of all sizes to maximize the return on their marketing investment.
ClickSquared has helped to build some of the world’s best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Capital One Bank, Dr. Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, Leading Hotels of the World and Sovereign Bank Santander. For more information on ClickSquared, visit the company’s web site at http://www.clicksquared.com.
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