Exclusive Survey Reveals: 85% of Australian Women Find Buying Skincare Products Overwhelming and Confusing

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It's time for Olay to make the process a whole lot simpler!

Buying skin care products can be a very daunting task for many women. In fact, exclusive research conducted by leading skincare brand Olay has revealed that as many as 85% of Australian women admit to finding the whole experience overwhelming or confusing!

There are a number of reasons why the experience leads to such confusion: 65% of women say it's due to being confused about which ingredients are best suited for their skin, 64% say it's due to not knowing what the different ingredients are supposed to do, whilst 63% are confused about which product would be best for their individual skin type. All this confusion leads to one thing - incorrect product choices, so it's no wonder that four out of five women have ended up buying a product that was wrong for their skin or they just didn't like using.

Olay are determined to make the skincare purchase a whole lot simpler for Australian women and in July will be introducing an online consultation tool to help to take the guesswork out of purchasing skincare - http://www.rightolayforyou.com.au. This online consultation tool will allow consumers to have their own skincare consultant right at their fingertips and all from the privacy of their own home.

To receive their personalised recommendation, consumers will simply have to answer a series of questions about their skin type, skin concerns and lifestyle. On completion consumers can print their own personalised Olay skincare regime which can then be taken in store to purchase the best Olay products prescribed for their individual skin needs.

Jolie Egan, Olay PR Manager explains, "Given the tough economic times, consumers are even more conscious of buying the right product for them, and expect it to deliver results, regardless of the price. Purchasing the wrong skincare product means you not only waste money, but you also jeopardise the condition of your skin by using the wrong products for your skin type. Right Olay For You is designed to help women select the right Olay products for them - taking the frustration and confusion out of buying skincare and offering consumers with a way to achieve their optimum skin condition - whether it be softer, more hydrated or more luminous skin."

The site provides:

  •     Personalised content which is tagged to match specific beauty needs and skin concerns whether they are wrinkles, sagging skin or acne
  •     The opportunity to fast track personalised consultations, depending on whether consumers are looking for a specific product eg. a new cleanser, mask or moisturiser with UV protection

The Right Olay for You Website will be live from 1st July 2009!
Go to http://www.rightolayforyou.com to find out how to love the skin you're in.

About P&G Beauty & Grooming
P&G Beauty & Grooming products help make beauty dreams real for women worldwide and help men look, feel and be their best everyday. With more than 100 brands available in nearly 130 countries, P&G's beauty and grooming products delivered sales of nearly $28 billion in fiscal year 2007/08 , making it one of the world's largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice 'n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.


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Jolie Egan
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