OLED 2009 Revenue Growth Continues, Up 35% Y/Y to $826M, According to DisplaySearch

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AMOLED Annual Revenues Surpass PMOLED for the First Time

We expect AMOLED revenue growth to remain strong in 2010. In order for PMOLEDs to make a comeback, the technology needs to be developed for new applications such as automotive and consumer electronics that are currently adopting PMLCD.

2009 signaled a record year for OLED, with revenues of $826 million, up 35% Y/Y. According to the latest DisplaySearch "Quarterly OLED Shipment and Forecast Report," increased AMOLED demand for mobile phone main displays was the key driver of the growth in 2009.

The increased demand for AMOLEDs in 2009 not only contributed to the annual growth of the OLED market as a whole, but also led to it overtaking PMOLED revenues for the first time, with $537 million in annual revenue compared to PMOLED revenues of $291 million. PMOLED demand in 2009 fell as a result of mobile phone design trends shifting from clam-shell designs, which use PMOLEDs for secondary displays, to smart phones, which use larger active matrix displays.

“We expect AMOLED revenue growth to remain strong in 2010. In order for PMOLEDs to make a comeback, the technology needs to be developed for new applications such as automotive and consumer electronics that are currently adopting PMLCD,” noted Hiroshi Hayase, DisplaySearch Director of Small/Medium Displays.

Revenues for Samsung Mobile Display far exceeded that of all other OLED suppliers in 2009, with $566 million in revenues, up 90% Y/Y. RiTdisplay was #2, with $106 million, falling 18% Y/Y, and Pioneer fell 15% Y/Y with $60 million. TDK increased its revenue 15% from 2008 and maintained fourth place in 2009, and Visionox grew its revenue to US$15 million to rank #5.

The DisplaySearch "Quarterly OLED Shipment and Forecast Report" includes shipments and revenues by each supplier; AMOLED vs. PMOLED; small molecule vs. polymer; monochrome vs. area color vs. full color; and shipments by application, such as mobile phone main display, sub-display, mini-note, notebook PC, TV, MP3, auto console, car audio, digital still camera and near-eye. It also shows capacity plans by supplier and has a comprehensive supply/demand forecast. This report is delivered in PowerPoint and includes Excel pivot tables. If you need further information or assistance please contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, e-mail contact(at)displaysearch(dot)com or contact your regional DisplaySearch office in China, Japan, Korea or Taiwan.

Learn more about the OLED market during at the "DisplaySearch Taiwan FPD Conference," to be held on April 8-9 at the Taipei International Convention Center in Taipei, Taiwan, and the "SID DisplaySearch Business Conference" on May 24 during "SID Display Week" in Seattle, Washington. For more information on these events, visit http://www.displaysearch.com/events .

About DisplaySearch
Since 1996, DisplaySearch has been recognized as a leading global market research and consulting firm specializing in the $770 billion display supply chain, as well as the emerging photovoltaic/solar cell industries. DisplaySearch provides trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge and resources. In collaboration with the NPD Group, its parent company, DisplaySearch uniquely offers a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information on DisplaySearch analysts, reports and industry events, visit us at http://www.displaysearch.com . Read our blog at http://www.displaysearchblog.com and follow us on Twitter at @DisplaySearch.

About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,700 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit http://www.npd.com and http://www.npdgroupblog.com . Follow us on Twitter at @npdtech and @npdgroup.

Media Contact:
Stacey Voorhees-Harmon
SAVVY Public Relations
Phone: 925-336-9592
E-mail: stacey at savvypublicrelations dot net

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