Sun Microsystems to Provide Technology Platform for NBC’s
Online Coverage of the Beijing Olympic Games
High-Performance Platform to Enable Live Events Streamed Online to
NBCOlympics.com During Coverage of the Beijing Olympics, August 8-24,
2008
NEW YORK (Business Wire EON/PRWEB ) July 21, 2008 --
Sun Microsystems (NASDAQ:JAVA) has been selected to provide the
technology platform to NBC Universal for its Olympic web site,
NBCOlympics.com, during the network’s coverage
of the 2008 Beijing Olympics from Beijing, China, August 8-24. The
announcement was made today by Perkins Miller, Senior Vice President,
Digital Media, NBC Sports and Olympics and Peter Ryan executive
vice-president, Global Sales and Services, Sun Microsystems.
Powered by Sun’s high-performance,
eco-efficient systems, NBC’s online coverage
of the 2008 Olympic Games in Beijing will set a new standard in
delivering digital content to viewers with live streaming of events,
video archives of completed events, blogs, live chat, athlete profiles
and many other unique features. Olympic fans will have access to
approximately 2,200 total hours of live streaming Olympic broadband
video coverage of 25 different sports on the site.
“Sun has worked hard to architect a powerful,
energy efficient platform for NBCOlympics.com that will rapidly scale
for hundreds of millions of sports fans who look to the Internet for the
latest events and results,” said Peter Ryan,
executive vice-president, Global Sales and Services, Sun Microsystems.
Miller said: “In 2008, NBCOlympics.com is
redefining the Olympic experience and Sun Microsystems has been an
important partner in that effort. We have recognized the growing online
viewership for the Olympics and have worked with Sun to create a
powerful and feature-rich Web experience for NBCOlympics.com.”
The NBCOlympics.com site is supported by 160 Sun Fire X4450 and Sun Fire
X4150 servers. These Intel® Xeon®
processor-based x64 servers combine world-class performance, high
compute density and storage with compact footprints and leading energy
efficiency. In the lead-up to and during the games, Sun Services will
provide installation, engineering expertise and support to
NBCOlympics.com.
About NBC Olympics
NBC, “America's Olympic Network,”
owns the exclusive U.S. media rights to the Olympic Games, television’s
most powerful property, through 2012, which includes Beijing in 2008,
Vancouver in 2010 and London in 2012. From August 8-24, 2008 NBC
Universal will present an unprecedented 3,600 hours of coverage,
highlighted by NBC in primetime with live swimming, gymnastics and beach
volleyball. In August 2004, 203 million viewers watched as the networks
of NBC Universal—NBC, MSNBC, CNBC, USA,
Bravo, Telemundo, and NBC’s HD affiliates—offered
a then record 1,210 hours of Olympic coverage from Athens. For
additional information, go to NBCOlympics.com.
Merging news, results and schedules with extensive video coverage and an
unmatched depth of unique story telling content, NBCOlympics.com will be
the Olympic fan’s hub for every aspect of the
2008 Beijing Games experience—from the most
comprehensive TV schedules to learning how to connect to mobile, gaming,
VOD and other digital destinations. NBCOlympics.com will provide
approximately 2,200 hours of live event competition where users can
choose from up to 20 concurrent streams encompassing 25 Olympic sports.
In addition, the site will offer more than 3,000 hours of on-demand
access to full-event replays and extensive highlights, including daily
recaps of key events, best-of montages, commentator analysis and
athlete-specific clips.
About Sun Microsystems
Sun Microsystems develops the technologies that power the global
marketplace. Guided by a singular vision -- "The Network is the
Computer" -- Sun drives network participation through shared innovation,
community development and open source leadership. Sun can be found in
more than 100 countries and on the Web at http://sun.com
<http://sun.com/>
/Sun, Sun Microsystems, the Sun logo, Sun Fire, Solaris, and The Network
Is The Computer are trademarks or registered trademarks of Sun
Microsystems, Inc. or its subsidiaries in the United States and other
countries./
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