Third Annual Parature Legend Maker Awards Presented at ParaFest ’10

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Coremetrics and TMA Resources Recipients of Parature Award for Excellence in Customer Service and Support

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We are honored to be a recipient of this award for customer service excellence

Parature, a global leader in on-demand customer service software, announced today that leading marketing optimization software provider, Coremetrics, and association software provider, TMA Resources, are the recipients of the 2010 Parature Legend Maker Award. This award for excellence in customer service and support was presented during the general session of Parature’s sixth annual users’ conference, ParaFest ’10, being held May 4 – 6, 2010 at the Hard Rock Hotel & Casino Las Vegas. This customer focused conference is enabling Parature users from around the world to gain invaluable knowledge from industry experts and thought leaders, while networking with colleagues and peers.

“We are honored to be a recipient of this award for customer service excellence,” said Tammy Woodruff, senior manager of worldwide customer support, Coremetrics. “Coremetrics is committed to service excellence and a key part of our plan was to implement Web self-service technology, empowering our clients to find answers quickly while expanding support for our global client base beyond Monday-through-Friday business hours. Self-service via Parature’s integrated customer service software suite has allowed us to deliver exceptional service and support to our clients while also growing our client base by 350 percent.”

“We are delighted to be a recipient of this Parature Legend Maker Award,” said Kim Deering, Parature Administrator, TMA Resources. “Since we launched our portal in November 2006, we continue to see our satisfaction results increase year after year in every area we measure. Parature Customer Service software has reduced time on the manual administrative activities by 25 percent and the team is able to close tickets 25 percent faster. We are certain that the software has helped us increase customers' satisfaction. In our most recent customer service satisfaction survey 78 percent of our customers said that they were very satisfied or satisfied.”

“We are proud to have presented the 2010 Parature Legend Maker Awards to Coremetrics and TMA Resources,” said Parature CEO, Tim Davenport. “Their stories of commitment to bringing customers to the forefront and improving the customer experience, as well as the cost savings and organizational efficiencies are a true testament to the power of integrated multi-channel service. Coremetrics and TMA Resources are setting the standard for customer service and support within their industries.”

ParaFest ’10 features hands-on training sessions led by the Parature Professional Services team and a diverse mix of customer experience, product and best practices sessions led by Parature customers as well as other industry experts. Attendees have a unique opportunity to exchange ideas, share industry insights and trends, and network with their peers as well as Parature executives and staff. The popular ParaFest Zone is available for participants to meet with Parature experts and partners, experience new product features and learn tips and techniques on how to further strengthen their investment in Parature Customer Service™ software.

Parature enables any organization to fundamentally change the way they support their customers through its Software-as-a-Service (SaaS) delivery and integrated, intuitive design that empowers organizations to better and more efficiently serve, support, engage with and retain customers in today’s Web world. Parature Customer Service™ software integrates a customer portal, rich knowledgebase, ticketing, and a host of other modules in one dynamic, tightly unified system that allows organizations to effectively manage all of their support needs. Parature software increases efficiency across entire organizations, improving processes among customer support, operations, development and sales.

About ParaFest
Every Spring Parature hosts an annual forum for some of the most innovative discussions about customer service issues in the industry. ParaFest™ has become a popular, “sold-out” event for Parature customers from every corner of the world and every industry to come together to share ideas and learn how to further strengthen their Parature investment. Parature executives, along with customer service and product experts on the front lines, international authorities and authors share insights and trends, and discuss best practices and emerging issues. For more information, visit http://www.parafest.com and follow @Parature or #parafest on Twitter.

Parature, Inc.
Parature enables organizations to better serve, support, engage with and retain their customers via the Web. Industry-leading, on-demand Parature Customer Service™ software provides customer service organizations with a comprehensive, multi-channel way to meet the growing expectations of their customers. With more than 10 years experience, Parature serves organizations in a wide variety of industries worldwide and helps support more than 16 million end users. Parature is among Inc. Magazine’s Top 100 Fastest Growing Private Software Companies and is the recipient of numerous product, technology, and leadership awards. Today, the Parature name is synonymous with innovation and value in Web-based customer service software, strategies and best practices. Parature is headquartered in Vienna, Virginia with offices in San Francisco and the U.K. For more information, visit http://www.parature.com or follow @parature on Twitter.

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Dayna Tenorio
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