Onalytica Named Gartner Cool Vendor 2013

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Gartner recognises Onalytica as an innovative vendor within the Consumer Dynamics space.

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"We believe that this is validation of Onalytica’s expertise in helping marketing professionals navigate the challenges of an evolving digital landscape.” - Flemming Madsen, Onalytica Founder

Onalytica, the global leader in influencer relationship management software, has been named by Gartner as one of its Cool Vendors for 2013.

Onalytica is one of just five companies to be featured within the Cool Vendors in Consumer Dynamics report (April 2013, Annette Jump). The report by Gartner, the leading information technology research and advisory company, recognises innovative consumer research techniques that deliver new insights about brand perception, marketing effectiveness, purchasing behaviour and product development.

Onalytica’s flagship solutions - Onalytica Voice of the Market (VoM) and Onalytica Influencer Relationship Management (IRM) - were highlighted for their novel approaches to real-time insight and influencer marketing. Flemming Madsen, Founder and Executive Chairman of Onalytica, said: “We are very proud to be identified as a Gartner Cool Vendor. We believe that this is validation of Onalytica’s expertise in helping marketing professionals navigate the challenges of an evolving digital landscape to deliver impactful influencer engagement that give brands a competitive edge.”

For its annual Cool Vendor reports, Gartner evaluates a range of software vendors within key technology sectors and publishes its research on interesting companies to watch. The full report can be viewed on the Gartner website.

Onalytica offers a portfolio of Software-as-a-Service solutions which provide a real-time view of the awareness, focus and emotions of millions of influencers to enable brands to better forecast market share and improve their brand reputation. For more information on Onalytica, visit the company’s website at http://www.onalytica.com or follow Onalytica on Twitter at @Onalytica for more news and updates.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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