Introducing Onalytica’s New Influencer Relationship Management Product, Onalytica IRM

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The complete solution for managing, measuring and scaling influencer programmes and improving the ROI on all one-to-one communications activity.

Onalytica IRM allows users to measure the results of their influencing activities

Know which influencing activities are driving results

The system surfaces opportunities to get the right content in front of the right people at the right time, making it ideal for one-to-one communications.

Onalytica, the global leader in Influencer Relationship Management and Voice of the Market solutions, is excited to announce the launch of Onalytica IRM, a cloud-based platform for structuring and scaling organisations’ influencing activity. Aimed at those involved in PR, Corp Comms, Investor Relations, Analyst Relations, Software Evangelism and Content Marketing, amongst others, Onalytica IRM allows users to:

  • View, monitor and analyse key influencers in one place
  • Automatically identify influencing opportunities
  • Manage more influencers per employee
  • Measure the outcome of influencing activities and understand which activities are driving results
  • Influence on-the-go via mobile

Unique features include Onalytica IRM’s patent-pending “reverse content-matching” technology, which automatically matches uploaded marketing collateral such as white papers, presentations, case studies or blog posts against what influencers are saying. The system surfaces opportunities to get the right content in front of the right people at the right time, making it ideal for one-to-one communications.

“Onalytica IRM is a content marketer’s dream,” says Flemming Madsen, Founder and Chairman of Onalytica, “now every time an influencer says something relevant online, on Twitter or in their blog – or even shares a link via Twitter – this is matched to their content by Onalytica IRM.

“In a world where consumers are increasingly influenced by a wide range of stakeholders, influencer marketing is becoming an incredibly powerful way to engage with your market and win mindshare - and Onalytica IRM is a game-changing tool for helping organisations harness and scale this power.”

Onalytica IRM is now available for general release – get in touch for a demonstration, or to find out more about the system's capabilities. Further information about Onalytica IRM and its use cases can also be found in our white papers.

ABOUT ONALYTICA

Onalytica offers a portfolio of SaaS solutions which provide an unprecedented real-time view of the awareness, focus and emotions of millions of influencers, as well as a detailed understanding of the underlying drivers and how they are affected. This enables our clients to engage their markets with increased relevance, thereby achieving better results through actionable insights.

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Tim Williams
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