The dry cleaning industry has been successful for many years; we just applied our model and unique twist. We are growing rapidly because of it.
Brooklyn, New York (PRWEB) June 30, 2013
OneClick Cleaners has just entered into a territory development agreement for California – adding to a number of states being serviced by Master Franchisees in the United States. The addition of this Master Franchisee, adds to the list of states already launched, including: Florida, Colorado, Washington, Idaho, Oregon and New Mexico. OneClick Cleaners is focused on developing the franchise through Master Franchisee’s, as this a proven franchise method for both growth and successful franchise units.
Looking over the best brands and concepts over the past 20 years, for the average business investor of $50,000 to $250,000, the strongest options come from the concept of becoming a Master Franchisee (also known as Territory Developer). The basic structure of a Master is to acquire a larger territory for development, where one would recruit, train, and develop the standard franchisee base. In exchange for this work, the Master will typically earn commissions and long-term residual income in the form of royalties.
“Our franchise concept enhances the leading factors that capture uniqueness in our market that has lead to rapid growth – strong branding, proven business model, industry differentiators and edge over competitors and innovations,” said CEO Joseph Albert of OneClick Cleaners. “The dry cleaning industry has been successful for many years; we just applied our model and unique twist. We are growing rapidly because of it.”
Imagine the initial territory developers for concepts like Five Guys, Jimmy John’s, Serv-Pro, Val-Pak, or SportClips? These are all brands that have grown substantially and provide unique aspects that help them stand out and gain market share. One of the major benefits of becoming a Master Franchisee is the access to growing a brand concept in an area that you control and personally develop – with the support and guidance of a franchisor home office.
So what about OneClick Cleaners? Throughout the globe, one of the cornerstones of any region are the service category businesses, such as hair salons, house & business cleaning, auto repair, lawn care, massage, etc. – all providing core services that people use. Dry cleaning is no different. Pull into any small shopping center in America and you are likely to see a traditional cleaner hard at work providing garment care to his community. In some cases, you will find multiple cleaners within a one or two block radius. Do you ever wonder why? It is simple – this is a core service that every walk of life needs – whether it is a simple shirt service, cleaning a suit, or caring for household items like comforters and drapes.
Becoming a traditional dry cleaner will require a fairly substantial investment. Developing a store with equipment takes time and money – plus the expense of a high lease, labor, and materials. A typical dry cleaner customer will spend about $25 on average, per visit. The margins in a dry cleaning business are quite good comparatively, mainly because the staffing and materials expenses are very low compared to other businesses.
The OneClick Cleaners concept is much different – this business concept focuses on leaner operational costs and outsourcing the expensive portions (dry cleaning labor, lease costs, and equipment) – allowing the business owner to concentrate on growing the customer base. Another differentiator is the online presence that OneClick Cleaners has developed; innovating a 100% online approach to business development and management – including a cashless business for the franchisees to operate. Customers enroll online and manage their account and payments “in the cloud”. As for regular (no-master) franchisees, they will typically invest less than $50,000 all-in (the franchise fee, operating capital and a vehicle,) operating the unit as an owner/operator and maximizing margins, which are typically 50% or higher.
A typical Master territory will be a large metro area, partial or full state, or collection of states and require a higher investment (varies by territory size). Plans are in development to expand to other countries as well. As a Master Franchisee, OneClick Cleaners investors will concentrate on developing a territory with franchisees, earning money in three ways:
- Commissions on franchise fees (50%)
- Monthly ongoing royalties payment
- Owning and operating their own unit(s)
OneClick Cleaners – Quick Stats:
-Total Franchises: 19
-2012 Sales: 5
-2013 Sales: 14
-Master Franchisees: Florida, Colorado, Washington, Idaho, Oregon, New Mexico, California
-In-house financing available for franchisees
-Training: Held in New York
-Support Center: New York
-Home Office: New York