Lancaster, Ohiop (PRWEB) August 09, 2012
EveryWare Global, Inc. announced today the formation of a global company featuring a portfolio of leading brands focused on the foodservice supply and consumer tabletop industries. With Anchor Hocking and Oneida as cornerstones of its offering, EveryWare’s foundation will leverage the strengths of two iconic and trusted brands to serve both the domestic and growing international markets. This newly unified company will also leverage its combined and extensive new product development expertise.
"Our product designs will focus on innovative consumer and foodservice solutions following a ‘good, better, best’ strategy, enabling our complete portfolio of multi-tiered brands to differentiate by channel and product placement. We believe we have attractive growth opportunities in nearly all areas of our business and are actively pursuing both geographic and product line expansion,” said John Sheppard, EveryWare’s CEO.
The Company’s multi-pronged international go-to-market strategy includes a combination of Company-owned and managed operations in North America, Latin America, Europe and Asia, augmented by joint venture partners, brand license partners, and exclusive distribution arrangements located throughout the world.
The integration of the separate companies’ North American operations is nearly complete, with unified sales forces, customer service, supply chain, product marketing, distribution and back office operations. “Our objective in combining the Anchor and Oneida operations was to create the most nimble and customer responsive company in the industry. Our continuous improvement initiatives strive to streamline and simplify the customer experience in order to realize our goal of becoming the easiest supplier to do business with,” commented Sheppard.
The new company will continue to build on the high quality product ranges offered by both Anchor Hocking and Oneida. Innovative design and an enhanced product development team will fuel growth plans. “Our focus will be on enhancing the dining and food preparation experience. By combining forces, we better understand our customers’ tabletop needs, offering products for customers of all budgets,” said Jaci Volles, EveryWare’s Chief Marketing Officer. Brand Identity for Anchor Hocking and Oneida will remain distinct and be part of a larger hierarchical brand vision that will define EveryWare as a global market leader.
About EverWare Global Inc.
EveryWare is one of the world’s largest designers and sellers of tabletop and food preparation products for the consumer and foodservice markets. It is also the largest supplier of dinnerware to the foodservice industry in North America. The company operates in the United States, Canada, Mexico, Latin America, Europe and Asia. EveryWare’s global platform allows the company to market and distribute its total tabletop solution of products including flatware, dinnerware, crystal stemware, glassware, serveware, cutlery, buffetware, candle glass, floral glass, spirit bottles, kitchen tools and gadgets and kitchen accessories. Driven by devotion to design, EveryWare is a leading global marketer of trusted brands in dining and food preparation and is recognized for providing quality tabletop and kitchen solutions. Visit http://www.oneida.com, http://www.anchorhocking.com, and http://www.foodservice.oneida.com. Follow us on Twitter, like us on Facebook and subscribe to the Oneida channel on Youtube.