Chicago, IL (Vocus) March 26, 2009
Old marketing meets new marketing. OneIMS, a full-service marketing company located in Chicago, offers clients a revolutionary way to get more out of direct mail campaigns by utilizing Variable Data Printing (VDP) and Personalized URLs (PURLs). Research shows that most people depend on the internet and are more likely to respond to a direct mail campaign if the internet is involved. Their solution, 4PURL, is an innovative way that links the power of direct mail with the ease and convenience of the internet.
With growing demand for online-based solutions, companies are profiting by linking their targeted direct mail campaigns to PURLs, personalized URLs that direct each individual to a specific landing page. This integrated marketing strategy has a multi-step process. First, a direct mail piece is sent to each individual on a mailing list with a personalized web address where they are to respond. Next, the PURL, or personalized landing page encourages visitors to share valuable information in response to the direct mail piece they received. Lastly and most important, a sophisticated system captures additional information about that visitor that a marketer can use to improve lead generation and client retention.
In addition to exponentially increasing the response rate to direct mail pieces, 4PURL provides real-time tracking that is necessary to measure the success of a marketing campaign. With the power of personalization, marketers can execute one-to-one marketing and seek to increase sales and maximize ROI for their communications budgets. Moreover, this powerful tool encourages strong customer loyalty increasing profitability and deepening customer relationship. This new technology is not only surpassing the standard direct mail impact, but it's creating an even greater effect by merging multiple marketing channels, namely print, web and email.
OneIMS is a premier marketing company providing a full-range of print media, email marketing and online marketing services. For more information or to learn more about their services, visit http://www.4PURL.com or http://www.OneIMS.com.
1900 E Golf Rd. Suite 950
Schaumburg, IL 60173
Samuel (at) oneims.com