New Oneupweb Study Identifies Social Media as an Essential Online Marketing Tool Behind 2007 Hot Holiday Gifts

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Latest Oneupweb study explores the impact of social media on online holiday shopping, including in-depth reviews of some of this season's most anticipated 'hot products'.

2007 Holiday Study

By combining results into a unified search engine results page, Universal Search has made it more important than ever to include as much information as possible, especially in the form of online social media, to improve search rankings and increase traffic. This can make an enormous impact on your holiday sales.

Social media is an essential marketing tool for connecting with an online audience and optimizing presence during the 2007 holiday shopping rush, according to a new study released by integrated online marketing leader Oneupweb. The study, Secrets of Social Marketing Success: How 2007 Hot Holiday Products are Being Marketed Online, is the first in a two-part series that explores the roles of social media in online marketing. This study can be downloaded at OneUpWeb.com.

"The popularity of social media for purposes of consumer product marketing online is on the rise," says Oneupweb CEO Lisa Wehr. "By combining results into a unified search engine results page, Universal Search has made it more important than ever to include as much information as possible, especially in the form of online social media, to improve search rankings and increase traffic. This can make an enormous impact on your holiday sales."

Oneupweb reviewed 12 consumer products and well-known consumer brands likely to emerge as the 2007 holiday season's hottest gifts. These products and brands are already creating buzz online and off. Oneupweb examined the websites behind these products and brands, as well as those of their competitors, to provide a snapshot of what they're doing within the realms of social media.

The products and brands reviewed include:

  • Nintendo Wii
  • Taryn Rose
  • Coach
  • Pronto.com
  • Webkinz
  • Starbucks
  • Casio Exilim Camcorder
  • iPod Touch
  • PLEO
  • A Thousand Splendid Suns (novel)
  • Sephora
  • Target

Specifically, Oneupweb looked at what these products and brands are doing with social media now, how the elements of social media might be integrated into the marketing mix as shoppers go online this holiday season and what their competitors are doing. The big question: Will the integration of social media into holiday marketing campaigns impact the sales of these products? Stay tuned.

In the current analysis, Oneupweb also reviews best practices for marketers, employing examples of social media used by the products and brands mentioned above. These best practices can still be implemented by online marketers in time for the 2007 holiday shopping season.

"Video, podcasts, blogs, discussion boards, product reviews and social networking sites can improve online holiday sales. These tactics can and should be integrated now into holiday marketing plans," notes Wehr.

In January 2008, Oneupweb will follow-up with a review of what part social media played this holiday season in consumer online shopping. They will look at which products and brands were popular and sold well during the 2007 holiday season, how they used social media as a part of their marketing strategy and some of the best (and worst) uses of online social media during the holidays. Oneupweb will also evaluate how online social media strategies were used, changed,
added or dropped during the holiday online shopping season.

"We expect to see many creative and unexpected uses of social media this season, including new integrated online marketing techniques," says Wehr. "Consumers will be demanding even more social media content as the holiday season progresses, and those marketers that are prepared to provide that quality content will benefit."

About Oneupweb
Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production, social media marketing, usability analysis, website conversion improvement, media placement, and blog marketing. An award-winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only three-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine's Who's Who List four years and is recognized as a Leader & Innovator by Lawrence Technological University. The company publishes a blog entitled StraightUpSearch.com. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please contact 231.922.9977 or visit OneUpWeb.com.

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LISA WEHR
Oneupweb
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