As we continued to refine our brand culture..Candice’s sharp insight continued to provide welcomed guidance... she quickly identified whether our ideas were authentic to the brand culture that was emerging and called us out when they weren’t.
Laguna Beach, CA (PRWEB) September 28, 2010
"Creating a positive brand culture is key to healthy, happy employees and a healthy bottom line," explained Candice Brokenshire, Executive Coach and founder of Red Barn Coaching and One Voice Brand Culture.
"One Voice & the Creating Culture Study Group was developed to address the ongoing observation that an awful lot of companies simply don’t walk their talk. They have flashy ad campaigns that say one thing and an internal culture that actually dictates something quite different. Then there are the mergers and acquisitions, where two different cultures come together and are expected to co-exist. The consequences of not having an aligned brand culture are wide and varied but include team conflict, dilution of product, unnecessary expenditure of time and resources, unhappy employees and less than loyal consumers."
The Creating Culture Study Groups can be thought of as a book club with very practical outcomes. The Study program is for Managers, Entreprenuers, Consultants; any one who is part of a corporation or organization will benefit.
The curriculum incorporates a learning environment with small groups of 6-8 people, study partner calls, a field trip, group coaching and individual coaching sessions to transform insights into actions. HR departments can send teams, or individuals can apply to join a Study Group.
"We offer the Study Group on a global basis to anyone who is happy to converse and conduct their learning experience in English. We currently have participants from across the US, London England and Sydney Australia. We want to offer people the opportunity to get a fresh perspective on developing brand culture, not only from someone in a different industry, but from peers in different countries too," stated Brokenshire.
The Creating Culture program follows seven modules. Six are supported by contemporary texts, enhanced with topical articles and a line of inquiry that participants respond to via an online forum between coaching sessions. The seventh module is where all the learning is put into practice.
"We simply want to give people another option to hiring an outside consultant or change agent. By getting a grounding in Brand Culture theories you are going to feel more empowered to engage your team and generate a culture that is authentic and works for your company or organization."
Study groups commence every month and registration for the November Study Groups closes on Oct 1st.
For the next month in conjunction with an offer through HARO, One Voice will also be offering $99.00 1-hr 'quick chats' where you can discuss your brand culture challenges with an executive coach.
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