Austin, TX (PRWEB) March 06, 2013
In this webinar, Shweiki Media Printing Company joins forces with Ryan Dohrn, CEO of Brain Swell Media, to present a free webinar explaining how any business can stay technologically relevant and compete with large publishers in generating online revenue.
Re-thinking Social Media Sales
What can be sold?
What should be sold?
What's being done wrong?
What can be learned from the "big boys"?
One good way for a business to maximize their social media popularity is with sponsored Facebook posts. Any company with a large social media following automatically has an asset that their stakeholders would be interested in utilizing for promotional purposes. They can charge in the neighborhood of (approximately) $100 per 1,000 views. The sponsored business can promote their message to their ideal target market, and the publishing company can earn some extra revenue using assets that they already have in place.
Online Ad Revenue
Another strategy a business can apply towards leveraging their online presence into more money is selling interstitial ad space. An interstitial ad is an ad that appears before or between the main pages of a website. However there is a fine line, and it’s important to remember that too many interstitial ads can annoy loyal users trying to access a business’s site; it’s better to limit ad usage and have them run only about one time per 12 or 24-hour period. Business owners interested in applying interstitial ads to their sites can employ services such as AdJuggler or Google's DFP.
Contextual advertising is the process of selling the rights to certain keywords to advertisers in that market. For instance, if a company's website is running a blog about deer hunting, they could sell re-directive links to the keywords "high-powered rifle" or "deer scent remover" to organizations invested in that space. While contextual advertising isn't particularly lucrative in a singular sense, over time multiple ads could add up towards substantial added revenue.
Shweiki Media's mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. Whether printing postcards, flyers, magazines or anything else, Shweiki guarantees the highest quality product, exceptional customer service and on-time delivery.
As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing--while having lots of fun along the way!
For more great info from and about Shweiki Media, please check out shweiki.com, follow us @ShweikiMedia and "like" us at Facebook.com/shweikimedia.