Edge's success has been driven by our ability to offer our clients innovative marketing services. New Media is known as a trail blazer in the online sector in South East Asia, so this acquisition is an ideal fit for Edge Marketing
Bangkok, Thailand (PRWEB) February 16, 2009
Edge Marketing, the leading CRM agency in Vietnam, announced today the acquisition of New Media, the leading internet and digital agency in Thailand and Vietnam. The acquisition creates a unique agency New Media Edge offering the powerful combination of digital advertising with CRM marketing in Thailand, Vietnam and Singapore.
Patrick Pitcher Chairman of the Edge Group and the former CEO of Saatchi & Saatchi Asia Pacific and Africa, and former CEO JWT Asia Pacific South said "This new combination of CRM and internet marketing is exactly what marketers are looking for, giving them a powerful tool that can identify prospects on the internet, create loyalty for their brands, and drive sales. Not only is it a powerful tool, it is highly measurable which distinguishes it from traditional ATL advertising. Right now in the midst of the worldwide financial crisis, clients are desperate for more measurable results and accountability for their spend. It's all about ROI".
Edge marketing, with offices in Ho Chi Minh, Hanoi and Singapore specialize in creating integrated CRM-based marketing programs for blue chip clients like; Diageo (Johnnie Walker), Mead Johnson, Kronenbourg 1664, Prudential Finance, Orion Foods and Acer computers.
New Media founded in 2005, is the leading online marketing, creative, media, and search services agency in Thailand and Vietnam with prominent local & international brands such as, Citibank, Pepsi, Microsoft, Thai Airways, Samsung, Land & Houses, and Olympus.
The new digital agency will trade as New Media Edge under the leadership of Peter Fitzgerald, Edge's Director of Digital and CRM Strategy. Pittayaporn Chumroom, New Media's former business director has been appointed General Manager Thailand. All New Media Thailand staff will join the new company which will continue to operate at its existing location in Central Bangkok.
Edge Marketing's CEO Patrick Looram says, "Edge's success has been driven by our ability to offer our clients innovative marketing services. New Media is known as a trail blazer in the online sector in South East Asia, so this acquisition is an ideal fit for Edge Marketing".
"This investment reflects our confidence in the future of the online sector and also the importance that Digital Marketing plays in the CRM world. We believe that online advertising will continue to grow strongly despite current financial uncertainties," says Mr. Looram. "More importantly, the new company will allow us to offer integrated CRM & Digital strategies to our clients in Singapore, Vietnam, and Thailand."
New Media was formerly part of Digital Marketing Solutions (DMS Group) the leading advertising and syndication network in Southeast Asia. DMS recently decided to focus on development and expansion of its core businesses Admax Network, Southeast Asia's leading digital advertising network with over 1,200 local and international sites reaching 65.2 million readers across the region; and Admax Plus, the regional leader in online search and content syndication services with Syndacast.com.
Paul Srivorakul, Founder and Chief Strategy Officer of DMS said, "At the end of 2008 we were approached by several local and international companies interested in acquiring New Media. We selected Edge Marketing because we feel that the synergies of Edge and New Media are powerful. I am confident that their strong management team, culture, and vision will take the digital agency business to new heights. This deal was a win-win for both parties. It gave Edge a great opportunity to expand their businesses into new markets and it allowed DMS to focus on growing its core digital advertising and syndication network businesses, Admax Network and Admax Plus."
About Edge Marketing
Edge Marketing was founded in 2004 and is the largest independent marketing agency operating in Vietnam. The Group specializes in creating integrated Customer Relationship Marketing (CRM) programs which utilize a variety of media channels, both on and offline. Edge's CRM programs deliver measurable & targeted marketing campaigns to qualified consumer and trade databases.
The Group includes: Edge Marketing, a CRM-focused marketing agency; and Pivotal, supplier of marketing services including call centers and mail fulfillment. The Group employs over 120 staff in Singapore, Ho Chi Minh City and Hanoi.