Pickles Sells 70,000 Vehicles Through Online Auctions

Share Article

This month Pickles Auctions are celebrating selling more than 70,000 vehicles in their online auctions and predicts online auctions will continue to transform buyer behavior.

Many of our general public buyers are time poor but still want to invest in a quality vehicle at a reasonable price

This month Pickles Auctions are celebrating selling more than 70,000 vehicles through their online auction platform, Pickles Live. Pickles predict online auctions will continue to transform buyer behavior as more and more consumers choose to buy used cars online.

Since Pickles launched the first Australian live online vehicle auction in February 2004, internet sales have increased to more than 24% of Pickles Auctions' total with these figures likely to increase.

National Marketing Manager at Pickles Auctions, Bev Cameron, believes the success of Pickles Live is because it offers a simple, secure and stress-free way of buying a vehicle at auction.

"Many of our general public buyers are time poor but still want to invest in a quality vehicle at a reasonable price," she said. "Pickles Live offers a convenient way to buy a car from the comfort of their home or office."

Further cementing Pickles web sales strength, is the recent introduction of Pickles Online, which runs 5 day online auctions. Buyers can choose to place bids across the auctions duration, or lodge maximum bids, allowing the system to bid on their behalf. A "Buy now" option provides even greater flexibility in purchasing online.

"Online auctions are now an accepted, and in some cases essential, way to purchase items and forecasted trends say that the number of online auction transactions will not slow down."

Pickles Auctions now offer more than 8,000 new and used cars, trucks, and machinery live online to choose from at any one time and are conducting in excess of 100 auctions per month online.

"Our regular trade buyers are also making this system their main method of buying, as Pickles Live gives them access to participate in up to three auctions at once across Australia," said Bev.

Pickles Live allows buyers to participate in live onsite auctions from the comfort of their home or office. Buyers can view photographs of all the cars for sale, hear the auctioneer call the bids over the internet and join in the bidding with a click of a button.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Pickles Auctions
Visit website