The aim is to help build smaller brands, and offer something for everyone at realistic prices
(PRWEB) December 3, 2007
Australia's oldest auction house, Lawsons, has announced the launch of an online wine division, with four auctions running every week at http://www.lawsonsonline.com.
LawsonsOnline combines 120 years unbroken auction history with the power of the internet, and the proven wine skills of retailing giants Andrew Simon.
Andrew Simons founded Camperdown Cellars in the 1980s, which went on to become one of the most successful independent retail chains in Australia.
LawsonsOnline is a fully integrated auction house, with temperature-controlled warehousing and distribution service through a joint venture with Elite Logisitics. Elite Logistics, based in Sydney's inner-west, is the transport and warehousing arm of some of Australia's leading wine producers and retailers.
The one-stop-shop service offers buyers quick turnaround, peace of mind in terms of storage and handling and the excitement of bidding on line.
The wines on offer at LawsonsOnline range from winery-direct relationships, bringing hard-to find boutique wineries into the mainstream marketplace; bin ends from high profile producers, and collectables from private cellars.
Lawsons' is Australia's leading art and collectable auction house, and its strength in high quality secondary market collectables sets LawsonsOnline apart. The company's reputation will allow it access to some of the best private cellars in the country.
A selection of high quality wine accessories will also feature regularly.
All secondary market wines are assessed by LawsonsOnline, and only wines with guaranteed provenance are accepted for sale. Full condition reports are made available.
The partnership with Elite opens up new market opportunities for quality wines brands where distribution problems limited access. Special auctions will be run throughout the year featuring winning wines from wine shows across the country - many of which are unavailable in mainstream bottleshops.
Reserve prices are realistically set in line with the value of the wine.
"The aim is to help build smaller brands, and offer something for everyone at realistic prices," Andrew Simons says. "We are not a clearance house - we are an online source of fine wine, accessories and information. The auction component adds an extra sense of entertainment to the buying process."
In the coming months LawsonsOnline will add information sections to the site, including blogs from winemakers, sommeliers and passionate consumers.
LawsonsOnline is backed by The Menzies Auction Group, a top 500 Australian private company which controls the preeminent art auction group of brands in Australia, Deutscher~Menzies and Lawson~Menzies