Businesses and membership organizations can’t just check the calendaring box anymore. Their customers and members expect more from an online community.
Mesa, AZ (PRWEB) January 09, 2013
Socious, a leading provider of hosted online community software to businesses, user groups, and associations, announced that the company has significantly extended its built-in calendar features to help companies and membership organizations create value and stay top-of-mind with customers and members.
Along with forum discussions and other social business tools, one of the most effective ways to keep busy customers or members engaged is to get on their calendars. By adding a variety of valuable events to a community’s calendars each month, organizations enable users and members to shift their focus during the workday to engage the community.
“It was our customers that alerted us to the member engagement potential of deep calendar functionality. We were excited to work with a diverse set of organizations to deliver these online community features to the market,” said Socious president, Scott Balthazor.
Bringing together a concentration of online community members at the same time in the way that calendar events do also adds to the perception that your online customer or member community is active and worth your customers’ time. This increases repeat visits to the online community outside scheduled virtual or live events.
“There is a difference between an online community that merely exists and an engaged online community. Our customers show us that businesses and membership organizations can’t just check the calendaring box anymore. Their customers and members expect more from an online community. To address that need, we are providing a deep and well-thought out engagement tool, rather than a basic calendar that our customers’ target audiences will ignore,” added Paul Schneider, co-founder and senior vice president at Socious.
While marketing, membership, and customer support professionals can take advantage of the improved control over the design and administration of their company or user group’s customer-facing calendars, businesses, user groups, and associations using Socious online community software will also see the updated calendar functionality in the online community mobile apps that they provide their customers and members.
These new event-based engagement features are included in the over 70 enhancements to the content management, membership, and event management membership modules of Socious’ online community platform.
Founded in 2002, Socious (socious.com) offers the industry’s most complete online community software to large and mid-sized businesses, associations, and user groups. The Socious platform includes private social networking, customer communication tools, advanced segmentation, forums, collaboration tools, and a full mobile platform to help organizations increase sales, retention, and member engagement. Take an online tour of Socious online community software.