CommonKindness to Redeem the Online Coupon Industry by Eliminating Fees and Giving to Charities

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CommonKindness is all about giving: giving consumers millions of dollars in savings, giving 20% of its revenues to the consumer’s choice of nonprofit organizations, and giving brands a less expensive and more efficient option for their online grocery coupons.

CommonKindness helps people save money and help others.

CommonKindness charges only when a coupon is redeemed, which means the brand pays a fee only when they make a sale.

Most online coupon sites charge participating brands a fee to load each coupon onto their site and another fee each time one of their coupons is printed, even if the coupon is never redeemed. CommonKindness, a new social enterprise launched on April 22, 2012, has created a new model that eliminates loading fees, charges the brand only if the coupon is redeemed, and—best of all—gives 20% of the distribution revenue it receives to the nonprofit organization of the redeemer’s choice.

Online couponing has been in desperate need of a makeover. Brand managers, according to CommonKindness, have long complained that the pay-per-print model is too expensive and inefficient, making it prohibitive for brands to offer coupons for more than a few products. Though there are more than 55,000 products that could offer online coupons, after more than 20 years of online couponing, fewer than 150 coupons are offered on the largest online coupon site.

Mathieu Senard, President of Alter Eco Foods, describes the current online coupon process: “First, the brand has to pay these companies simply to load the coupon. Then, they have to pay for any changes to the coupon. Finally, they have to pay every time someone prints the coupon—even if they don’t redeem it.”

The CommonKindness model is simple and effective: When a coupon is redeemed, 25 cents is charged to the brand and 20% of that fee is automatically donated to the charity, school or other nonprofit the user designates on their CommonKindness profile.

Brands like Quaker Oats, Cabot, Organic Valley, Frito-Lay, Ruffles, Tropicana, Pepsi, and many others are now offering coupons on CommonKindness because they can offer more coupons more economically while emphasizing their company’s charitable nature. Consumers love the new system because they get to help their favorite cause while saving money on their favorite products.

“CommonKindness charges only when a coupon is redeemed, which means the brand pays a fee only when they make a sale,” says Sarah Schloemer, president of CommonKindness. “This makes it practical for brand managers to offer coupons for their entire line of products, rather than having to select just one or two. Plus, their presence on the CommonKindness website instantly associates their brand with giving back to the community, which is important to many consumers.”

The brand veterans who founded CommonKindness discovered that of the 320 billion consumer coupons distributed last year, worth more than $485 billion, less than 1% were online coupons. They were also surprised to learn that although there are about 400 million monthly Google searches for online coupons, sites like Coupon.com and Smartsource offer only a couple of hundred coupons at a time.

“Marketing professionals are experiencing trouble growing brands in this fiercely competitive market, and up until now it has been impractical for brands to offer coupons on most of the 55,000 products found in the average grocery store,” says CommonKindenss founder Andrew Martin. “But CommonKindness creates an opportunity to get a product in front of consumers efficiently and inexpensively.”

Martin knows what he’s talking about. Of his numerous success stories, he has created and built many major brands, including Smartfood, Annie’s Foods and Kea. He knew that brand managers weren’t happy with their online coupon choices, and would likely appreciate the new model proposed by CommonKindness. He also wanted to provide people a way to help those in need, many of whom have been hit hard by the recession.

“Major brands like Pepsi, Quaker, Cabot, Organic Valley, Tropicana and Frito-Lay, and many smaller brands, can find new markets for their brand and help their customers’ favorite charities by posting coupons and building brand loyalty on CommonKindness,” said Martin. “Brand managers are so excited about our model that we will have more coupons for more exciting and unique products on our site than you’ll find on coupon sites that have been around for years. Major media and advertizing agencies are also excited. They are even starting to pitch CommonKindness to their brand clients.”

Later this year, CommonKindness plans to team up with celebrities in a campaign to inspire increased kindness in the world. According to Martin, this national movement, being funded by CommonKindness and TV, radio, magazine and online media partners, will honor “those who help others and encourage all of us to be more kind.”

For more information about CommonKindness, go to http://www.commonkindness.com, email Info(at)Commonkindness(dot)com or phone (415) 887-9537.

About CommonKindness
CommonKindness is a new online coupon site that is revolutionizing the industry by eliminating coupon loading costs, only charging brands for coupons that are actually redeemed, and giving 20% of its revenue to nonprofit organizations. In order to pass on as much money as possible to these organizations, many of which have been hit hard by the recession, the advertising budget is small. The coupon distributor therefore asks everyone to help spread the word about CommonKindness to friends, family and colleagues.

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Sarah Schloemer
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