In the last 12 months, 69% of respondents used an online coupon to make a purchase. When looking at just the higher income respondents with yearly household incomes exceeding $100k, that figure jumped to 86%.
(PRWEB) February 28, 2013
eAccountable, a digital performance agency specializing in retail representation, announces new research showing consumer use and trends in the online coupon space.
Download for Free the Key Findings at http://www.eaccountableopm.com/coupon-report/
"This was long-overdue research of how much consumers value cashback, deal, offer and coupon websites and the resulting impact on the retail channel. Whether the growth of online cashback, deal, offer and coupon usage was a result of the economic times, a flashback to offline usage or any other factors, the message is that the ‘discounted deal’ is here to stay," said eAccountable CEO Durk Price.
Perhaps the most surprising finding is that online coupons and deals are being used by those who can more easily purchase without discounts -- the wealthy. Respondents with household incomes of over $100k per year search more than one site to find the best deal. They are also more likely to join a cashback, reward or loyalty sites to get discounts. In the last 12 months, 69% of respondents used an online coupon to make a purchase. When looking at just the higher income respondents with yearly household incomes exceeding $100k, that figure jumped to 86%.
The majority of those surveyed use online coupons and the report shows that offering online coupons and deals do not cheapen a brand. Rather, merchants can attract a demographic with significant buying power, through giving customers deals on their own site and through affiliate cashback, deal, offer and coupon sites.
The research was conducted online by ClearVoice Research for eAccountable and was completed in December 2012. There were over 1,500 respondents which were split approximately 50/50 between male and females. Of the two groups, women were most likely to search for the best deal.
eAccountable provides outsourced program management services (OPM) for numerous Internet Retailer Top 500 merchants like: CafePress.com, Gaiam.com, PerformanceBike, RockbottomGolf.com, Katom.com, Rockler.com and eFaucets.com. In addition, eAccountable manages other well recognized online brands like: ExtendedStayHotels.com, CanvasOnDemand.com, Braceshop.com and GreatBigCanvas.com to name a few.
eAccountable is an accredited agency with the top 3 tier-one networks: Google Affiliate Network, Commission Junction and Linkshare. CEO and Founder, Durk Price, has served on the OPM Advisory Boards for each organization. Mr. Price has been a featured presenter at many industry events including Google Affiliate Network Client Summit, ChannelAdvisor Catalyst Event, Affiliate Summit, Pubcon and Affiliate Convention.