CommonKindness has created a new platform, of which Alter Eco is now a part, which builds community and creates synergies within the industry, rather than competition
San Francisco, CA (PRWEB) June 05, 2012
Alter Eco has joined CommonKindness, the new printable grocery coupon site that donates 20% of its revenues to charities, to help provide a sustainable source for America’s favorite nonprofit organizations. Coupons for discounts on Alter Eco sustainable food products are now available at http://www.CommonKindness.com.
“CommonKindness has created a new platform, of which Alter Eco is now a part, which builds community and creates synergies within the industry, rather than competition. It gathers companies which want to give back so that together we can make the world a better place,” said Edouard Rollet, co-founder and COO of Alter Eco. “Coupons are an important tool for us to promote our products and indirectly our mission. CommonKindness makes it easy and rewarding.”
At Alter Eco, sustainability is a whole-system approach that encompasses every aspect of the business and nourishes everything from field to farmer to foodie.
As part of the company’s commitment to environmental sustainability, Alter Eco works only with producers who employ certified organic farming practices and avoid foreign inputs, such as genetically engineered plants, petroleum-based and synthetic fertilizers, sewage sludge and irradiation. This helps preserve the land and health of the people who farm it. Alter Eco currently supports 46,600 acres of organic farmland.
Working with Pur Projet of France and using ADEME and Greenhouse Gas Protocol (GHG Protocol) methodologies, Alter Eco continually calculates the environmental impact of every activity, including field preparation and planting, harvesting, processing and shipping. It even accounts for the energy used in Alter Eco offices and food storage at grocery stores.
CO2 mitigation is achieved through agroforestry and other crop diversification practices, like intercropping. In cooperation with the Peruvian Amazon ACOPAGRO cooperative, Alter Eco has planted 7,423 trees to offset the CO2 emissions generated from its North American activities. The ACOPAGRO cooperative has also mitigated 207,856 tons of CO2 since 2007 by intercropping cocoa with other trees.
The leadership of Alter Eco knows that the health, happiness and future of each family that grows its foods are just as vital as they are to their own families. The company operates on principals of fair trade and fosters direct relationships with its partner cooperatives around the world. Alter Eco provides sustainable development at six co-ops and pays living wages to 5,300 farmers.
As proud partners of Fair Trade USA and the Fairtrade Labelling Organization (FLO), Alter Eco products are Fair Trade Certified. This means the food producers are paid enough to ensure sustainable production and living conditions, and from 10% to 30% higher than wages paid in the local markets. The premium helps support the growth and advancement of the cooperatives and their communities.
Perpetuity (Reliably Delicious)
To be sustainable, food must be both so delicious that people will want to eat it over and over again and nutritious enough to contribute to the continued health and well-being of consumers. To meet these flavor and health requirements, Alter Eco focuses on whole grains, heirloom varietals and minimal, local processing.
“Alter Eco’s foods have unique flavors and rich cultural histories that connect eaters across time and continents,” said Sarah Schloemer, president of CommonKindness. “The flavors of Royal Rainbow Quinoa, Mascobado Sugar and Purple Sticky Rice are unique, and cannot be found anywhere else.”
The way CommonKindness works is simple: Shoppers go to http://www.CommonKindness.com, quickly register and designate their favorite non-profit from the user-friendly directory. Then they print out coupons for items they typically use or want to try, and head to the store. For each coupon redeemed, CommonKindness donates 20% of the distribution fee it receives from the brand to the shopper’s designated nonprofit.
About Alter Eco
Alter Eco is a values-based brand of specialty foods that uses delicious, exotic, healthy and sustainable ingredients from around the world, while directly benefiting farming communities in the Global South.
Working directly with farmers, Alter Eco offers foods that capture distinct attributes of various world regions including the ancient supergrain Royal Quinoa from the Bolivian Andes, heirloom Jasmine Rice from Northern and Eastern Thailand, Latin American-grown and Swiss-made dark chocolate bars, and unrefined ground Mascobado cane sugar from the Philippines.
To learn more, go to http://www.alterecofoods.com.
CommonKindness is the new online coupon site that operates on the principle of kindness and aims to benefit consumers, nonprofit organizations and brands. CommonKindness is revolutionizing the online coupon industry by eliminating coupon loading and change costs, charging brands only for coupons that are actually redeemed, and giving 20% of its revenue to nonprofit organizations.
For more information about CommonKindness, go to commonkindness.com or call (415) 887-9537.