Consumers are spending plenty of time watching movies at home with close to 60% of respondents watching more than five DVDs in the last month. More than 95% of those surveyed had seen at least one DVD over the same period
Perth, WA (PRWEB) April 21, 2009
Movie lovers are setting themselves up to watch their favourite movies at home and are resisting going out according to a new survey released today.
The Quickflix survey of more than 1000 people and their movie viewing habits over the last month revealed that over a half of all respondents agreed or strongly agreed that they watched DVDs at home because cinema was too expensive.
A quarter of all respondents also stated the reason they watched DVDs at home was not because they preferred to stay in -- implying that the economic crisis is impacting people's entertainment choices.
Ben Hammond, Director of Marketing at online DVD rental company Quickflix said the results pointed to a trend towards in‐home entertainment as a response to the economic downturn.
"We are seeing many of our customers and potential customers cocooning -- that is, preparing themselves to spend more time at home as a result of the tougher financial climate," he said.
"Our survey revealed that two out of three homes have a LCD or plasma TV so people are set up for a premium entertainment experience at home.
"Consumers are spending plenty of time watching movies at home with close to 60% of respondents watching more than five DVDs in the last month. More than 95% of those surveyed had seen at least one DVD over the same period," Mr Hammond said.
One third had rented between one to five DVDs from a store in the last month but a quarter of all respondents had not visited a rental store at all in the last month. One in two people had purchased between one and five DVDs in the last month.
Mr Hammond said that their business results echoed the same trend of high DVD consumption with a 28% rise in membership over the last six months.
"Membership to our online DVD rental service has increased and our members are watching more movies than ever before.
"Online DVD rental is a really good value home entertainment option with members able to subscribe to two DVDs a month from as little as $9.95 with no late fees and the movies delivered to your door," he said.
The survey found that another motivating factor towards DVD hire was that one in four respondents claimed their movie watching was a response to TV programming and "nothing being on TV".
Respondents also said they enjoyed the social aspect of watching movies at home, having family and friends around.
More than half of all movie lovers said they enjoyed watching movies in the comfort of their own home.