(PRWEB) December 12, 2012
After reporting record sales figures for 2012 and a steady growth in deals being completed entirely online, Private Landlords London is refusing to rest on their laurels for 2013. With the property market not expected to return to its former glory in 2013, online estate agents will need to do everything they can to stay afloat during this turbulent period.
So despite making good use of the internet to boost their sales figures so far, this firm of London estate agents has continued to invest in their online presence in order to ensure their sustained success in this field.
Other estate agents in London should take notice of their continued investment in the online sector. While a static website was good enough a few years ago, more and more people are using the internet on devices that aren’t desktop computers, such as phones and tablets.
These devices display websites differently than a regular computer does so failing to ensure your online presence is compatible with these devices could see you turning away hordes of potential clients.
As well as the way clients view the internet, the way people are engaging online is changing too. Social media services like Facebook and Twitter allow consumers to commutate with each other and service providers, such as online estate agents, in a very public way. Failure to respond adequately to client queries via a Twitter exchange or Facebook post can make unsatisfactory customer service public for all to see.
But as firms like Private Landlords London, who are prepared to invest in these new online mediums of communications have grasped, these changes not only present an opportunity for things to go wrong, but they are also a great way to improve relations with clients and deliver a better service. Used correctly, this can only help increase turnover and help compete with rivals in the same market.
The online estate agents that are profiting from use of the internet have understood that it isn’t simply enough to create a website or Facebook page, they need to have dedicated staff that know how to use these platforms and respond to client queries in the manner they have been accustomed too. The world of online marketing is here to stay and failure to embrace it could have disastrous consequences for the estate agents in London and round the country.