Will Royall – CEO
Factory EStores' exceptional customer service is what has differentiated us from the competition.
(PRWEB) December 19, 2012
Online furniture store Factory EStores continues setting new standards for the best ways of providing superior customer service. With the intense online competition, over-the-top customer service has enabled Factory EStores to positively differentiate themselves from the dozens of retailers providing similar furniture products for similar prices.
For a national online furniture retailer as large as Factory EStores, it is uncommon for as much attention and resources be devoted to providing this level of top-notch customer service. Yet, that is exactly what Factory EStores continues to do; set the standards for new ways of providing incredible customer service.
After every customer places their order, Factory EStores calls the customer to ensure that their shopping experience and order was satisfactory and that they were pleased with the service. The company also sends a letter to each customer thanking them for their order, another way of Factory EStores showing appreciation for their customers.
With the consistent and positive feedback from customers, Factory EStores constantly evaluates how their customer service department operates and always looks for new ways to provide a better shopping and purchase experience for their customers.
The company also remains on the cutting-edge when it comes to analyzing customer behavior and understanding exactly what drives customer activity. Knowing what to do with the data is crucial in taking action to provide a better user experience and increase sales.
Utilizing innovative tools, Factory EStores can better understand customer behavior and take the steps necessary to improve upon that data. The company gains greater insight into what they are doing right and can devote more resources to better modify any marketing activities that aren't yielding the expected results.
“Understanding customer demographics and their behavior has a direct influence on what marketing and advertising initiatives we take to improve our customer user experience and increase sales,” said Will Royall, CEO of Factory EStores. “Knowing which marketing efforts are working and which ones are not (and tracking those efforts) are crucial in providing a richer customer experience and growing our business.”
Some examples of Factory EStores products that are marketed towards certain customers can be gun cabinets for men, jewelry cabinets for women, bunk beds for parents with young kids, etc. Although most of the Factory EStores products appeal to a wide audience, some products, as stated above, tend to be marketed toward specific customers.
Developing the Factory EStores Brand with the customer's needs in mind is imperative for the future of the company. With high-quality furniture products, superior customer service, and affordable prices for the quality of products they offer, Factory EStores is in a great position to compete and grow in the years to come. Visit the web's premier online furniture store by checking out http://www.factoryestores.com.
About Factory EStores:
Factory EStores is an online furniture store that connects consumers directly to the manufacturer of name-brand products, saving them hundreds and thousands of dollars in retailer and distributor markups. The company’s philosophy is based on saving their customers money and hassle by letting them buy direct without membership to any club. The company also provides rebates in the form of Factory Cash Rewards that allows customers to extend their purchases by 3% further for their loyalty. Their tagline “Shop Smarter” really drives it home.