ASM Hosts Online Marketing Training Webinar for Video Email Marketing

"Strategies for Successful Merging of Email and Video", the newest online marketing training webinar hosted by the Association of Strategic Marketing, will air October 16, 2012 at 1 p.m. EST covering everything about using engaging video content within emails to drive conversion and program value.

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The sum of all forms of video (TV, video on demand [VOD], Internet and P2P) will be approximately 86% of global consumer traffic by 2016.

(PRWEB) September 12, 2012

Email is evolving, and very soon 90% of all web traffic will be video, according to YouTube’s Robert Kyncl, the head of global partnerships. Covering this emerging trend, the marketing training and development website, Association of Strategic Marketing, is hosting an online marketing training webinar on October 16 from 1-2:30 p.m. EST entitled, ‘Strategies for Successful Merging of Email and Video.’ Using examples and case studies, ASM will teach online marketers everything they need to know about creative design and email client support for video.

By the end of 2011, video exceeded half of global consumer Internet traffic, according to Cisco Visual Networking Index. The sum of all forms of video (TV, video on demand [VOD], Internet and P2P) will be approximately 86% of global consumer traffic by 2016. This means video content will be around for years to come which poses new, limitless opportunities for online marketers.

Hosted by nationally recognized speaker Luke Glasner, founder and principal of Glasner Consulting, webinar attendees will learn how to use engaging video content in emails to drive conversion and program value. Using examples and case studies from the field showing what works and what doesn’t, the webinar provides attendees with the information to make an informed decision about including video in email programs today.

In this live webinar, online marketing experts will:

  •     Discover why they should be using video in email to drive engagement and response
  •     Learn which email programs support video in email and what video formats you can use
  •     Understand how to coordinate using video in campaigns and where to find existing content
  •     Learn how to get started, producing your own video using free tools
  •     Get examples of techniques and best practices from the field

For more information visit http://www.associationofmarketing.org/audio-conference/390376?c=11&p=18080

About the Association of Strategic Marketing
The Association of Strategic Marketing (ASM) is a training and development website dedicated to the enhancement of the marketing profession. ASM is committed to the specific educational and developmental needs of members looking for unique, up-to-date Marketing training opportunities through audio conferences, seminars, webinars and articles. ASM members also gain access to product offerings and other educational tools that assist in securing their position at the forefront of their respective disciplines. ASM delivers an overall experience that gives their community of marketing professionals a distinct competitive advantage.


Contact

  • Angie Slupe
    The Association of Strategic Marketing
    866.226.0828
    Email
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