Online Marketing Training Webinar Will Teach Marketers What They Need to Know About Google® Analytics

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The Association of Strategic Marketing will host an online marketing training webinar November 27th for marketers looking for advanced knowledge of Google® Analytics. Alex Langshur, Co-Founder and Senior Partner of Cardinal Path, will discuss what marketing professionals need to know about web analytics to understand the impact of their online marketing efforts.

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Marketers looking for advanced knowledge of Google® Analytics, should plan on attending “Google® Analytics: Know Which Half of Your Digital Ad Dollar is Wasted” hosted by The Association of Strategic Marketing (ASM) on November 27th from 1:00-2:30 pm ET. This online marketing training webinar will be presented by Alex Langshur, co-founder and senior partner of Cardinal Path, a web analytics, search optimization and marketing consulting firm.

Cardinal Path is one of the largest pure-play digital performance measurement firms in North America, committed to helping clients leverage their web, mobile, social media, email and search initiatives to convert visits to value, and prospects into customers. According to Alex Langshur, “There's a revolution going on and it's happening on a global scale. The point of preference is migrating to digital channels (web, mobile, social, email) and this has profound implications for marketers. Perhaps the biggest of these is that it's now possible to measure and truly understand the impact and outcomes from marketing spend. For the first time in marketing history, we can now find the answer to John Wannamakers' famous question - which half of the marketing dollar is wasted?”

During this online marketing training webinar, Mr. Langshur will dive into some of the more advanced Google® Analytics topics, like custom variables, mobile tracking, and social media tracking. Attendees will also learn to:

  •     Uncover customer intent and how to turn this into competitive intelligence
  •     Discover how to track social media and mobile marketing campaigns
  •     Understand the impact from their marketing efforts
  •     Communicate the value of data more effectively within the organization

Alex Langshur is a co-founder and Senior Partner of Cardinal Path, a web analytics, search optimization and marketing consulting firm. Cardinal Path is one of the largest pure-play digital performance measurement firm in North America, committed to helping clients leverage their web, mobile, social media, email and search initiatives to convert visits to value, and prospects into customers.

For more information and to register for this live webinar, visit http://www.associationofmarketing.org/audio-conference/390585?c=11&p=18080

About the Association of Strategic Marketing
The Association of Strategic Marketing (ASM) is an online marketing training and development website dedicated to the enhancement of the marketing profession. ASM is committed to the specific educational and developmental needs of members looking for unique, up-to-date marketing training opportunities through audio conferences, seminars, webinars and articles. ASM members also gain access to product offerings and other educational tools that assist in securing their position at the forefront of their respective disciplines. ASM delivers an overall experience that gives their community of marketing professionals a distinct competitive advantage.

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Angie Slupe
Association of Strategic Marketing
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