Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs. Yet most marketing programs focus on traffic acquisition, and pay very little attention to the landing page.
(PRWEB) September 25, 2012
For those looking to boost their online marketing conversions and profits, new online marketing training webinar, “Create and Optimize Landing Pages,” shares all the latest secrets. Hosted by The Association of Strategic Marketing on October 30 from 1-2:30 p.m. EST. With special guest Tim Ash, the conference will teach attendees how to avoid the most common landing page sins and how apply these techniques to quickly see a boost in conversions and profits. This fast-paced, entertaining session arms attendees with the seven deadly sins framework they can apply to their own site or landing page to quickly boost conversions and profits.
“Changes in landing page efficiency can dramatically improve the profitability of your online marketing training programs,” says CEO of SiteTuners and bestselling author, Tim Ash. “Yet most marketing programs focus on traffic acquisition, and pay very little attention to the landing page.”
Thankfully, most landing page problems are universal and can easily be identified and corrected. In this live webinar attendees will learn:
- Why less is more when it comes to landing pages with your visitors’ expectations
- How to align the content of your landing pages with your visitors’ expectations
- Techniques for building trust and credibility online
- Tips on clarifying your call to action
- How to ruthlessly edit your text down to simple headlines and short bullet points
As a highly regarded presenter and keynote speaker, Tim Ash has dedicated his life to landing page optimization after earning his B.S. and M.S. degrees during his Ph.D. studies at U.C. San Diego. As the CEO of SiteTuners, a landing page optimization firm that offers conversion consulting, full-service guaranteed-improvement tests, and software tools to improve conversion rates, he has worked with over 850 clients including Google, Facebook, American Express, CBS, etc. Author of the bestselling book, “Landing Page Optimization,” Tim Ash also speaks at numerous shows and events and is also Chairperson of Conversion Conference, the first international conference series focused on improving online conversions.
To register for the webinar visit http://www.associationofmarketing.org/audio-conference/390344?tab=agenda?c=11
About the Association of Strategic Marketing
The Association of Strategic Marketing (ASM) is an online marketing training and development website dedicated to the enhancement of the marketing profession. ASM is committed to the specific educational and developmental needs of members looking for unique, up-to-date Marketing training opportunities through audio conferences, seminars, webinars and articles. ASM members also gain access to product offerings and other educational tools that assist in securing their position at the forefront of their respective disciplines. ASM delivers an overall experience that gives their community of marketing professionals a distinct competitive advantage.