DGWB Advertising Acquires Argus Interactive Agency

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DGWB deepens its offerings in digital marketing strategies, Web development and search engine marketing.

Microsoft recently acquired a Quantive for $6 billion, Google took in $10.5 billion in ad revenue last year and the industry spending in search engine marketing is up over 62 percent from 2005. It's clear that this is something that is going to continue to define how people develop relationships with brands. It's a natural next step for us.

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DGWB Advertising and Communications announced today the acquisition of Argus Interactive Agency. Santa Ana-based Argus Interactive is a web services firm with a full-service approach that includes search engine marketing (SEM), web design and web development. Their SEM Services include paid search strategy and management, search engine optimization (SEO), as well as web analytics consulting. Founded in 2002, their clients include mid to large corporations in a variety of industries, including healthcare, education, technology, publishing, real estate, finance and more.

"With all the recent activity in digital marketing, especially surrounding search engine marketing, it made a lot of sense for us to jump into this area with both feet," said Mandi Dossin, DGWB Managing Partner. "Microsoft recently acquired a Quantive for $6 billion, Google took in $10.5 billion in ad revenue last year and the industry spending in search engine marketing is up over 62 percent from 2005. It's clear that this is something that is going to continue to define how people develop relationships with brands. It's a natural next step for us."

For Argus, the fit was a natural as well.

"We've worked with DGWB on a number of projects over the years, and they have always been people we felt like we could relate to," said Chris Diede, Argus Interactive's President and Founder. "Most recently, we've been working with DGWB to help them launch their latest company website. The more we worked together on the site, the more we realized that our combined talents would help solidify our mutual desire to nurture customer relationships through one-on-one communications."

Diede's 13 year experience in the interactive space will play a key role, along with a deeply qualified staff of internet professionals, in bringing experienced, strategic online initiatives to DGWB's marketing efforts. The agency looks forward to providing new areas of growth and opportunity for all of its clients.

Argus Interactive Agency will be housed in DGWB's corporate headquarters.

DGWB is the largest, privately owned full service advertising agency based in Orange County. Founded in January 1988, capabilities include General Market and Hispanic Advertising, Design, Promotions and Interactive Media. Clients include Toshiba Copiers, KFC, Wienerschnitzel, Power Automotive Group, Hilton Garden Inn, The California Avocado Commission, Children's Hospital of Orange County and Yamaha Home Entertainment.

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