Socious has been a leader in supporting associations and other membership organizations since the company was founded in 2002.
Mesa, AZ (PRWEB) June 05, 2013
Socious, a leading online community software company headquartered in Arizona, launched a new infographic for associations and other membership organizations at this week's ASAE Marketing, Membership, and Communications Conference. Socious, which has exhibited and presented at the conference for the past four years, developed the "Anatomy of a Private Online Member Community" guide to help associations, user groups, and other membership organizations better understand the fundamentals of creating an effective and sustainable private online community for members.
"Socious has been a leader in supporting associations and other types of membership organizations since the company was founded in 2002. Along with the breadth and depth of our member community platform, the guidance that our customers receive sets Socious apart in the association and membership market,” said Joshua Paul, Director of Strategy & Marketing at Socious.
The sharable infographic highlights three areas where association executives need to focus their time and resources: strategy, online community software features, and community management.
An organization's online community strategy gives members a reason why they are going to spend time in the organization's online community, as well as ties the platform back to the business-level goals of the organization. It is important that membership organizations use an online community software platform that has enough features to both provide value to members and keep members coming back to the community over time. Lastly, there are specific data-driven online community management practices that membership organizations should put in place to keep the community valuable to members and growing for the long term.
Leading associations and user groups in the healthcare, technology, and legal fields rely on Socious's online community software and advice to keep members engaged, create value for members, and generate significant revenue for their organizations.
Association executives and membership professionals can find Socious’s new infographic and other member engagement tips at blog.socious.com.
Founded in 2002, Socious (socious.com) offers the industry’s most complete online community software to large and mid-sized businesses, associations, and user groups. The Socious platform includes private social networking, customer communication tools, advanced segmentation, forums, collaboration tools, and a full mobile platform to help organizations increase sales, retention, and member engagement. Take an online tour of Socious online community software.