Vital Online Reputation Management for Medical and Dental Practices

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The Rosemont Review is a search engine marketing (SEM) newsletter produced by Rosemont Media, a firm specializing in plastic surgery and cosmetic dentistry marketing. The latest installment focuses on essential steps aesthetic healthcare practitioners must take to protect their online reputation by proactively engaging in search and social media marketing. To cap this edition, Rosemont Media will host a live online reputation management webchat this Thursday, March 10, 2011 at 10 AM PST.

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Rosemont Media Social Media and Search Engine Marketing for Aesthetic Healthcare

By engaging unsatisfied patients directly, letting them know you understand their position, and taking action, chances are the patient and members of the audience will become fans.

CEO Keith Humes says Rosemont Media exists at the nexus of website design and development, and search engine marketing for plastic surgeons, cosmetic dentists, and the entire aesthetic healthcare industry. The search engine marketing firm publishes The Rosemont Review, an online advertising newsletter designed to provide the aesthetic medicine market with the latest internet and technology news as it pertains to their practices. Humes is announcing the launch of the 2011 Winter Issue, which focuses on online reputation management supported by search and social media marketing.

Humes says social media plays an integral role in the online success of Rosemont Media’s clients because of its ability to multitask: on one level, social networking sites such as Facebook strengthen the patient-doctor relationship, which in turn incorporates a level of protection dedicated to managing a practice’s online reputation. In a post titled, “Online Reputation Management Two Ways,” Humes discusses the need to monitor online chatter surrounding one’s practice, and two common methods of engagement. While some practices have begun to require patients to sign what many call a “medical gag order,” Humes says open and direct engagement is often the best way to address negative online sentiment. “By engaging unsatisfied patients directly, letting them know you understand their position, and taking action, chances are the patient and members of the audience will become fans and advocates, spreading positive feedback through virtual word of mouth.”

To cap the latest series of the Rosemont Review, Rosemont Media will be conducting a live webchat via Twitter on March 10, 2011 at 10 AM PST. To submit questions to the online reputation management webchat and watch the Q & A session live, follow the conversation hashtag at #RMSEM.

About Rosemont Media

As the modern reincarnation of the traditional ad agency, Rosemont Media creates custom websites and search engine marketing campaigns for the aesthetic healthcare market, including plastic surgeons and cosmetic dentists. The San Diego firm provides their clients with strict market exclusivity rights to preserve the integrity of their marketing campaigns and the ultimate competitive edge.

Rosemont Media is located at 1010 Turquoise St. Suite 201 in San Diego, CA 92109, and can be reached at (800) 491-8623. For more information on the multi-faceted search engine marketing services Rosemont Media provides, visit http://www.rosemontmedia.com, the Rosemont Media Facebook page, or follow @rosemontmedia on Twitter.

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Aaron Hurst
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