A business is only as strong as its online reputation. This holds true even for businesses that do not have an online presence; just because a business isn’t online doesn’t mean consumers aren’t talking about it.
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Toronto, Canada (PRWEB) June 29, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, releases an expert opinion on a recent survey that looked at the importance of online reviews and why businesses need to ensure reputation management is a part of any search engine optimization (SEO) marketing campaign.
A recent survey found that a growing number of consumers are reading online reviews before selecting a local business to use. At the same time, the survey found that online users are forming their opinions faster and reading fewer reviews before they trust, or avoid, a local business. (Source: searchengineland.com, “Local Consumer Review Survey 2013,” June 25, 2013; http://searchengineland.com/2013-study-79-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-164565.)
According to the survey, 67% of consumers read six reviews or less. On top of that, 73% of consumers say positive customer reviews make them trust a business more, up from 58% in 2012; while only 12% of consumers said they don’t pay attention to online reviews, down from 17% in 2012.
“A business is only as strong as its online reputation. This holds true even for businesses that do not have an online presence; just because a business isn’t online doesn’t mean consumers aren’t talking about it,” says Marco Reuter, business development manager at Numero Uno Web Solutions. “And because the most recent reviews are the ones that impact a local buyer’s purchasing decision the most, it’s imperative for businesses that rely on local traffic to manage their online reputation closely.”
According to Reuter, if left unchecked, it can be difficult for a brand to maintain control of its online reputation. While positive feedback or comments can significantly enhance brand awareness, negative comments can harm a brand’s online status and lead to lost business. That’s why he insists smaller businesses need to ensure that any negative reviews are dealt with in a quick and positive way.
“Unfortunately, many smaller businesses don’t have the time or resources to dedicate to online reputation management,” Reuter observes. “One of the best ways to counter negative reviews is by using an experienced SEO company like Numero Uno Web Solutions that has a proven track record of helping smaller companies enhance their brands’ online reputation.”
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).