Study Shows Negative Online Reputation Hurts Companies Trying to Hire New Employees

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According to a recent study by the Corporate Executive Board, 66% of job seekers rejected a potential employer because of something they learned online. Reputation Rhino, a leading online reputation management company based in New York City, is working with business clients to improve their image online and attract top job applicants.

Reputation Rhino - Online Reputation Management Solutions Company
Negative reviews damage a company’s reputation and impact sales, but they also hurt employee morale and make it more difficult to attract the best job applicants.

A Q3 2011 survey of 4,000 people looking for new jobs during the previous 12 months by the Corporate Executive Board, 66% responded that they lost interest in a potential employer because of something they learned online. Top online reputation management companies, like Reputation Rhino, are working with business clients to improve their online image in order to attract and hire the best candidates.

Everyone understands the importance of a positive online reputation when looking for a job. Recruiters and HR professionals frequently review publicly available information on social media sites like Facebook and Twitter when evaluating job applicants. However, hiring managers might be surprised to find out that job seekers are checking out their own company’s online reputation, even before applying or interviewing for a job.

The search for a new job has moved beyond job fairs and classified advertising to the social web. Popular job search sites like Hotjobs, CareerBuilder and Monster.com remain a starting point for many. Now job applicants also search potential employers by going to company review sites, like Glassdoor.com and Vault.com, and checking with friends and acquaintances on social networking sites to inquire about lifestyle, compensation and corporate culture.

It is more important than ever for companies to monitor and manage their online reputation and respond to online defamation by disgruntled ex-employees and anonymous postings by competitors and other rivals.

“Negative reviews damage a company’s reputation and impact sales, but they also hurt employee morale and make it more difficult to attract the best job applicants,” explains Reputation Rhino founder and CEO, Todd William.

Reputation Rhino recently worked with a well-known New York insurance agency on a reputation management campaign to promote positive content on Google and attract dozens of applications from well-qualified candidates for an available sales and marketing vacancy.

“This is something we do every day,” explains William, “online public relations is now within reach for every small and medium-size businesses. We believe in the power of online reputation management and taking the time to get to know our clients to help them achieve their online goals, whether it is doubling sales by getting to page one of Google or hiring a superstar.”

To learn more, go to http://www.reputationrhino.com.

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Kristin Boza
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