New Article Enlightens Small Business Owners about Online Reputation Mistakes

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Reputation Management Site 5StarControl shines a light on a recent article which seeks to inform small business owners about online mistakes which could ruin their reputation.

Reputation Management Site 5StarControl has disclosed secrets about a new article that teaches small business owners how to avoid common mistakes which can damage their online reputation.

5StarControl proclaimed that small businesses may be entranced by a new article on which outlines errors made by businesses through social media sites such as Google+ and Twitter that could cause irreparable online reputation damage. They urge their readers interested in increasing their online presence to invest in a reputable social media company as well as develop relationships with their customers online and in person.

Business 2 Community is an online community of business professionals and consumers which seeks to provide the latest news and analysis of business conditions for small businesses, as well as large corporations. Founded by SAP employees Dan Criel, Michael Brenner, and Brian Rice, Business 2 Community features articles written by industry experts spanning topics of importance for both large and small businesses, including information on topics such as social media, small business marketing, branding, and mobile technology.

Google+ is the social media network from internet search giant Google. Launched as a replacement for its failed Google Buzz network in 2011, Google+ claims over 400 million current members, about a quarter of which are active monthly users. Instead of being a social network contained on just one site, Google+ bills itself as a series of layers, where users can interact with other members of their network “circles” through various portals and websites. Businesses are listed under a subsection of Google+, Google+ Local, where users can search for local businesses, as well as review and leave comments about them.

The unique microblogging social network, Twitter has consistently gained users since its inception in 2006. Twitter users share their thoughts, links, and photos through the medium of 140 character “tweets” that can be accesses by both followers of that person, and by the general public. Twitter boasts more than 500 million active users, and has become one of the top ten most visited websites on the internet.

The Business 2 Community article highlighted some ways that businesses can avoid making reputation damaging mistakes online. Some of these include failure to monitor all the company’s online accounts, such as Twitter and Google+; posting personal opinions on a business profile; or responding to criticism with anger, or not at all. The article goes on the conclude that online reputation management is now a vital part of any business, and should be rigorously checked and maintained, otherwise a business can suffer the consequences of a bad reputation, and the loss of business that goes along with it.

5StarControl is a website about small business news in the area of reputation management.

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