Shoe Retailer Barratts Shoes Has Launched Their New Innovative Website
Shoe retailer Barratts Shoes has launched their new innovative website that aims at very high standard using advanced technology and fresh design. Barratts have invested a lot of time and resource on this website and the results are pleasing, using new technologies and up to date software, a truly remarkable site has been launched for shoes online.
Bradford, UK (PRWEB) April 22, 2008 -- Barratts made the decision to update the site primarily to improve the customer experience making it easier to find the product they're looking for.
 There is now so many more reason to choose Barratts as your destination online shoe store. Processes for completing the checkout are so much easier! With fewer stages, clearer instructions and less hassle, this gets the big thumbs up! Barratts have also added a 'my account' section that lets the customer be in control of their purchases. Included in the 'my account' section is the ability to track orders so you know when they will arrive with you, a wish list that's saves favourite products for future occasions and an address book so alternative delivery addresses can be managed quickly.
Barratts understands that online customers like to see lots of detail and information to help them make their purchasing decision, that's why there are up to 4 images for each product and rich in information to make choosing the right product for you easier. Informative text is also available to tell you of all the products benefits and features, so you know exactly what you are buying! These images are also of a better quality making it easier to see that small detail using the zoom tool, and images of bag straps and heels this offers a lot more than other conventional shoe websites.
Searching for your perfect pair of shoes could not be easier, simply search using the search box in the far right corner, or narrow your results down step by step using the options on the left and find trendy brands, such as Hush Puppies, Caterpillar shoes and Skechers
New navigation bars, options, and searches are also available to guide the customer through the site; there is a top line navigation using genders and brands to narrow searches down at each step, these then get put into price brackets, heel heights, type of shoes etc to really aid the customer into finding what they WANT to see, not what they are forced to see! The website gives the customer the flexibility to tailor their journey through the site, drilling down using product attributes that are important to them-this way the customer browses the way that they want and not how Barratts dictate.
Special offers are now easier accessible through the home page. To see all promotions and reduced products simply click onto the navigation at the top of the homepage to grab a bargain! Fashion information is also available and is updated regularly to keep the customer informed of new trends and fashions available in the industry. This proves an interesting read and highlights fashions for every age.
In comparison to the old website Barratts traded with, these are worlds apart offering so many more benefits across the site. This is a lot more tailored to customer's needs and a lot of thought and work has gone into this to bring you a truly amazing website.
Barratts have improved the stock availability of all products offered making the more popular sizes in stock for longer to avoid frustration and disappointment when the item appears out of stock. With over 300,000 pairs of shoes and boots available to buy, there is a lot more choice so the customer can buy exactly what they wish, not something similar that will simply do.
This new site holds a lot of expectations for old and potential new customers, let's just hope it lives up to these expectations and launches with a crash into the online shoe industry.
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