Recent Study Cites Technology Solutions as Anchors for Profitability During Holiday Season 2006, Merchants with Online Shopping Carts Agree

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A recent Oracle study (released in May 2006) forecasts that this year's holiday season may be disappointing for many merchants. Due to fluctuating transportation costs, sales may be slightly higher than in 2005, but profit margins will likely decline, as businesses are expected to absorb the increasing costs. Technology solutions such as customer friendly online shopping carts may help merchants improve their chances of a profitable season.

We use the Internet store of our own design and also use [GoEmerchant's] Buy_Me Buttons™.

A recent Oracle study (released in May 2006) forecasts that this year's holiday season may be disappointing for many merchants. Due to fluctuating transportation costs, sales may be slightly higher than in 2005, but profit margins will likely decline, as businesses are expected to absorb the increasing costs. The study also revealed, "In this environment, organizations are investing in technology solutions to improve operational efficiency and enhance the customer experience in an effort to ensure a successful holiday season and ongoing profitability." That's exactly what Susan Koch, a merchant using an online shopping cart, has done.

Koch, president of EK Access (http://www.ekaccess.com), a designer medical alert bracelet company, admits, "In the beginning, we were a novice company. We had much to learn about online sales." After considering other options, Koch realized one of the most important factors: An online shopping cart must be easy for site visitors to use. Without customer-friendly shopping and payment tools, rates of online shopping cart abandonment tend to rise. In fact, according to online-marketing research-company MarketingSherpa.com, "…the average cart abandon rate (is) 59.8%." Koch is proud to report, "Customers have found that the GoEmerchant Buy_Me Buttons™ are simple and easy to follow, which of course has only added to our sales."

A companion to a traditional online shopping cart, GoEmerchant's Buy_Me Buttons™ could be described as a remote shopping cart. After buttons are created, they can be copied and pasted into web pages, Word or Excel documents, emails or virtually anywhere else that supports object linking and embedding.

This is one feature to which Marg Hyland, president of Pegeen.com (http://www.pegeen.com), a provider of children's bridal apparel, contributes much of her success. Hyland reports, "We use the Internet store of our own design and also use [GoEmerchant's] Buy_Me Buttons™." Pegeen.com's growth has been phenomenal. "The ease of use [of the buttons] and the support we have gotten from GoEmerchant is directly responsible for our growth of 1800% in the time that we have been with them."

That's not unlike the results seen by Jose Muniz of Amazing Butterflies (http://www.amazingbutterflies.com) after switching to GoEmerchant.com. His introduction to online sales, however, was a bit rough. "With my first online shopping cart, I quickly learned that it couldn't accommodate the shipping requirements my business had, so I hired a programmer to add a front-end module." From there, sales improved, but Muniz soon realized he had another challenge.

"I found a lot of customers very reluctant to go through so many steps just to place an order. That's when I found GoEmerchant." Amazing Butterflies quickly grew from an inventory of about 30 items to well over 2,000 and saw increases in sales from $60,000 to in excess of $350,000 annually. Muniz reports, "I have added Buy_Me Buttons™ to over 70 websites. Projected 2006 annual sales should exceed $1,000,000."

GoEmerchant (http://www.goemerchant.com/) offers affordable credit card processing and online shopping cart solutions with full ecommerce and mail/telephone functionality, high volume offline credit card processing and retail commerce. For additional information or to arrange for a product demonstration, please contact Lena Crossan directly, toll-free at 888-638-7867 (x 2146).

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Lena Crossan
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