Poptropica, Fastest Growing Online World for Kids, Adds Wild West Adventure

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"Wild West Island" Offers Visitors Chance to Saddle Up and Capture Fearsome Bandits in Safe, Online Environment

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Launching Poptropica's 17th Island is a great way to start the new year

Poptropicans will saddle up and head for the wild west when they play the newest Island on the popular online world for kids. Now available to members with Early Access, Poptropica's "Wild West Island " will be available to the public on March 14.

Players who visit "Wild West Island " will join the good citizens who are being terrorized by the most fearsome bandit in the land. In their quest to capture all the members of his gang and bring them to justice, players will explore the Wild West on horseback and by rail, visiting burgeoning cities, viewing stunning natural landscapes and battling outlaws in the most action-packed Poptropica adventure yet.

"Launching Poptropica's 17th Island is a great way to start the new year," said Jess M. Brallier, publisher of Poptropica. "Poptropica visitors can now add an adventure in the old west, complete with marauding bandits, to the exciting quests - involving everything from stolen works of art to pirates and mythical creatures - that are available on our popular, safe and secure online environment for kids."

Poptropica Membership gives kids Early Access to new Islands, so they can be among the first to play and complete the newest Islands, weeks before it becomes available to the public. Membership also gives kids unlimited use of all costumes and Gold Cards in the Poptropica Store, allowing them to customize their Poptropicans by choosing from their favorite costumes, special abilities and effects - electrifying their Poptropican, creating a meteor shower, spraying silly stream, and much more.

Parents can buy a Poptropica Membership for their kids in one-month, three-month or six-month increments. In addition, prepaid Poptropica Game Cards, redeemable for Membership to the site or Credits to use in the Poptropica Store, can be purchased at select retailers, such as Target and Best Buy.

Late last year, the rapidly growing virtual world for kids ranked Number 5 in the Hot Video Games Category of the 2010 Google Zeitgeist. It was the only kids' gaming site in the top five on the list of the year's most searched-for video games. The robust gaming platform offers countless hours of safe, secure, online fun to as many as 10 million kids each month.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

About Poptropica (http://www.poptropica.com)
Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica's engaging quests, stories and games. Kids create a "Poptropican" character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each Island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics and compete in head-to-head competition. Parents can always trust that their children are playing - and learning - in a safe online environment. Poptropica is published by Family Education Network, a part of Pearson (NYSE: PSO), the education, services and technology company. Pearson's other primary operations include the Financial Times Group and the Penguin Group.


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