Oak Furniture Retailer OAKEA goes back to basics

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Oak Furniture specialist OAKEA of Hereford goes back to basics, and focuses efforts on their online offers.

Oak Dining & Lounge Furniture

Malvern Oak Furniture

if you can pay by handing a cheque over to the driver on delivery, then you have peace of mind

As online retail sales still increase year on year, by 8.7 % in January 2013, whilst retail sales overall dropped by 0.6 %, according to The Office for National Statistics’ Retail Sales figures for January, Oak Furniture specialist OAKEA of Hereford goes back to basics, and focuses efforts on their online offers.

Furniture retailers need to adapt to the new reality of the general public using the internet as the key source of information, when shopping. In addition, the general public is drawn by a consistently lower price level online. But although online shopping is safer than ever, it is still associated with confidence issues - especially online shopping for high ticket items such as Oak Furniture. Is it taking longer than promised? What happens to my payment if they don’t deliver my oak sideboard? What if I am not happy with this oak bed?

These issues have been addressed by better technology, allowing for better presentations and descriptions. Furthermore, a comprehensive feedback and testimonials culture has evolved, adding extra credibility to online offers.

OAKEA is now launching a comprehensive program for their online sales to ensure complete satisfaction and confidence.

OAKEA furniture, who commissions production in Vietnam of their own Furniture designs stocks four ranges of Oak Furniture and one range of Pine Bedroom Furniture. These ranges cover the spectrum of popular styles: The French style Bretagne range covers a wide selection of Oak Bedroom furniture and Oak Dining Room Furniture. So does the Utah range of modern Oak Furniture, the Utah also boasts practical features, with items such as an oak sideboard with a pull out laptop drawer, and fully flexible oak wardrobes. The Ludlow Oak Furniture is super modern, square and minimalistic and includes a range of oak dining tables with a unique extension mechanism, in which the legs follow the extension. The most recent addition is the traditional Malvern oak furniture for dining and lounge, a chunky, but smooth design with bronze effect metal drop handles. The highlights of the Malvern oak collection include a compact, but substantial looking, corner oak TV unit, a chunky extending oak dining table, and a selection of units in unusual sizes for awkward spaces.

OAKEA’s new confidence program is adding an extra dimension to safe credit card transactions, money back guarantee, price match promise and a listing on the independent review site Trustpilot. Now the customer can also pay on delivery. A source at OAKEA explains: “It sounds simple, but think about it. You have found the right oak bookcase or oak wardrobe online, and you want to order it. But naturally, you are concerned about parting with your money as you order from a website, and your concern doesn’t stop until you have the furniture in your house. Well, if you can pay by handing a cheque over to the driver on delivery, then you have peace of mind, as all risks are eradicated. You also get the feel good factor that we don’t just talk about online shopping confidence. We also take on all the risks, which backs up everything we say.”

For more information on OAKEA’s products and delivery options, find them online, or phone 01432 274395.

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Victoria Branson

Henrik Pontoppidan
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