quadrantONE Makes Local Entertainment Play

Share Article

quadrantONE adds Metromix, the leading online authority for young and socially active adults seeking local entertainment information. Metromix brings nearly four millions unique visitors, generating more than 45 million page views - expected to reach all 30 top DMAs in 2009

Metromix recently announced that we doubled our revenue and quadrupled our traffic in our first year as a national network. We have become firmly established as the 'go-to' trusted entertainment resource in the 37 local markets we serve.

quadrantONE, a joint venture of major media companies that focuses on premium advertisers seeking high-quality audiences and national reach, has added Metromix (http://www.metromix.com) to its online advertising inventory. Metromix is the leading one-stop local entertainment guide for 21-34 year-olds looking for an insider's perspective on where to go and what to do, currently serving 18 of the top 30 markets across the country. It draws more than 4 million unique visitors (1), and will allow quadrantONE's advertisers to effectively reach the affluent young adult demographic that seeks quality local entertainment content.

Andy Ellenthal, CEO of quadrantONE, said, "We are happy to partner with Metromix, a dynamic network whose high level of engagement and rapidly expanding geographic footprint will add substantial value to quadrantONE's advertising inventory."

He concluded, "Having established quadrantONE as the place for advertisers to reach consumers of the most trusted online newspaper and broadcasting sites, we are now making it possible for them to directly reach a young, affluent demographic - via a network of websites, Metromix, which they visit specifically for recommendations on how to spend discretionary, leisure-time income."

quadrantONE will maintain a dedicated entertainment-focused sales team, out of its offices in New York, Chicago and Los Angeles.

Kara Walsh, CEO of Metromix LLC, said, "Metromix recently announced that we doubled our revenue and quadrupled our traffic in our first year as a national network. We have become firmly established as the 'go-to' trusted entertainment resource in the 37 local markets we serve."

She added, "Today we are excited to join forces with quadrantONE to leverage our audience growth and increase national advertising revenue, and look forward to working closely with Andy and the quadrantONE sales team. We are confident this is the beginning of a very profitable, mutually beneficial relationship."

According to comScore (2), Metromix users are:

  •     Tech enthusiasts - they are 433% more likely than the average internet population to have spent $1,000-$2,500 on consumer electronics in the past 6 months.
  •     Movie goers - 42% more likely to have attended movies in the theater on an opening weekend, and 51% more likely to have seen 2-4 movies in the theater in the past month.
  •     Car buyers - 42% more likely to own 3 cars in the household, 37% more likely to own a hybrid vehicle, and 65% more likely to have spent $20k-$25k on their car.

Since launching in February, the quadrantONE network has developed a reach of nearly 46 million monthly unique visitors (2). quadrantONE, for the first time, offers advertisers the capability to consistently deliver their brands and messages on a national scale through advertising with the well-established and trusted online newspaper and broadcasting sites of the participating media companies - and now, through selected verticals.

The quadrantONE network covers the nation's top markets including New York, Los Angeles, Chicago, San Francisco, Boston, Atlanta, Houston, Phoenix, Detroit, Dallas, Philadelphia, Washington, D.C., Baltimore, Cincinnati, Denver, Orlando, San Antonio, Sarasota, Ft. Lauderdale, San Jose and Albany, N.Y. A full list of participating Web sites is available at http://www.quadrantONE.com.

About Metromix:
Metromix is a national network of local entertainment websites that target 21 to 34 year-olds and provides information on where to go and what to do. Formed through a joint venture between Tribune Company and Gannett Co., Inc., two of the country's largest media companies with newspapers, TV stations and websites in the nation's top markets, Metromix is currently operating in 37 markets and is planning rapid expansion into all top 30 DMA markets by the end of 2009. Metromix has received a number of awards, including an EPpy Award for Best Entertainment Site and the Digital Edge Award for Best Advertising Program. The network currently attracts nearly four million monthly unique visitors and generates over 45 million monthly pageviews.

About quadrantONE:
quadrantONE enters the marketplace with a new approach to selling premium online advertising to national brands. This well-funded online startup offers a cohesive national alliance of hundreds of local, credible Web sites. Backed by four of the nation's top media companies, quadrantONE offers exclusive ad inventory (home page, sports, business, entertainment, etc) on premium news and information sites across the nation's top local markets. For the first time, advertisers can consistently deliver their brand and message on a national scale in context with local relevancy in environments they know and that consumers trust.

(1) Based on Omniture internal tracking software analysis (October 2008)
(2) Based on comScore estimates (October 2008)

To advertise with quadrantONE, contact:
Donna Stokley, Senior Vice President, Sales
dstokley (at) quadrantone.com

To become a quadrantONE affiliate company, contact:
Mimi Wotring, Vice President, Affiliations Operations
Mwotring (at) quadrantone.com

About Tribune Company:
Tribune is America's largest employee-owned media company, operating businesses in publishing, interactive and broadcasting. In publishing, Tribune's leading daily newspapers include the Los Angeles Times, Chicago Tribune, Newsday (Long Island, N.Y.), The Sun (Baltimore), South Florida Sun-Sentinel, Orlando Sentinel and Hartford Courant. The company's broadcasting group operates 23 television stations, Superstation WGN on national cable, Chicago's WGN-AM and the Chicago Cubs baseball team. Popular news and information Web sites complement Tribune's print and broadcast properties and extend the company's nationwide audience.

About Gannett Co., Inc.:
Gannett (NYSE: GCI) is a leading international news and information company that publishes 85 daily newspapers in the USA, including USA TODAY, the nation's largest-selling daily newspaper. The company also owns nearly 1,000 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom's second largest regional newspaper company. Newsquest publishes nearly 300 titles, including 18 daily newspapers, and a network of prize-winning Web sites. Gannett also operates 23 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.

About Hearst Corporation:
Hearst Corporation (http://www.hearst.com) is one of the nation's largest diversified media companies. Its major interests include ownership of 12 daily and 31 weekly newspapers, including the San Francisco Chronicle, Houston Chronicle and Albany Times Union; as well as interests in an additional 47 daily and 38 non-daily newspapers owned by MediaNews Group which include the Denver Post and Salt Lake Tribune; nearly 200 magazines around the world, including Cosmopolitan and O, The Oprah Magazine; 29 television stations through Hearst-Argyle Television (NYSE:HTV) which reach a combined 18% of U.S. viewers; ownership in leading cable networks, including Lifetime, A&E, The History Channel and ESPN; as well as business publishing, including a joint venture interest in Fitch Ratings; Internet businesses, television production, newspaper features distribution and real estate.

About The New York Times Company:
The New York Times Company (NYSE: NYT), a leading media company with 2007 revenues of $3.2 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

Media contact:
Michael G. Frenkel
M Frenkel Communications
212-808-6556/Mobile: 201-317-7035
michael (at) mfcpr.com


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Visit website