Simply gives small and medium sized businesses a powerful but simple way to advertise online, allowing effective and cost efficient advertising without having to understand the intricacies of online marketing.
(PRWEB) March 31, 2010
International advertising giant, Dada SpA, with over 35 million unique monthly visitors across its web properties, recently launched the innovative Simply.com online advertising platform for UK businesses.
With its proprietary ad server technology Simply.com offers advertisers and website owners an easy way to advertise not only on its own proprietary network of over 6000 publishers but also on Google Adwords™.
UK Marketing Director for Simply.com, Matthew Brown, said “Simply gives small and medium sized businesses a powerful but simple way to advertise online, allowing effective and cost efficient advertising without having to understand the intricacies of online marketing.”
Designed for those who don’t have in-house expertise or time to set up and manage online advertising campaigns, Simply provides an easy to use point and click platform that allows virtually anyone to set up and manage effective online ad campaigns.
There are 3 main ways to advertise, Simply Network, Simply Keywords and Simply Select. The Simply Network displays billions of ads across Simply Network publishers, which reduces the need to have separate accounts and logins on different advertising networks. Simply Select offers advertisers access to the premium network of specially selected publishers which deliver high value content, high volumes of impressions and excellent return on ad spend.
And Simply Keywords makes Google advertising simple yet effective, by focusing on giving users an easier way to set up and manage their ad campaigns. Simply is the first Google Adwords™ authorized reseller in Europe to have signed a multi-country contract and its advertising staff are qualified Google Advertising Professionals.
Their proprietary search algorithm uses behavioural and contextual targeting to optimize campaigns in real time. If for example behavioural targeting is performing better than contextual targeting, then the campaign is dynamically optimised to deliver more ads using the behavioural delivery method.
This novel approach to ad serving which focuses on multiple targeting technologies rather than just yield and content, is producing superior results. Some research done by Simply Labs found that the eCPM (clicks per 1,000 impressions) using their own ad server was 107% more effective than the industry average. The research compared 60 days of eCPM delivery on Simply’s ad server versus the overall ad server market, using the same campaigns, creatives and publishers.
Website owners can therefore focus on their business, and leave Simply to automatically optimise their campaigns based on the best delivery channel. The automatic performance optimisation is provided through constantly evolving algorithms based on comparing previous ad performance.
By putting “ease of use” and “technological innovation” at the forefront of its research and development in the area of ad server and targeting technology, Simply can offer businesses two fundamental requirements for online advertising, a) a completely automatic system where buying and selling digital media space is simple and easy to use, and b) a highly effective online advertising platform for delivering targeted ad campaigns.
As well as online advertising, parent company the Dada Group is an international leader in community and entertainment services via both web and mobile technologies, as well as domain and hosting solutions, with leading companies including Namesco, Register 365 and Poundhost.
For more information, please contact:
Simply Customer Services
0845 363 3630
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