As we serve to strengthen the local communities, I'm particularly excited about our partnership with enStage since it will help us accelerate deployment and scaling of our business while ensuring the highest possible service quality and customer experience.
REDMOND, Wash. (PRWEB) August 20, 2007
"Today's lead generating advertising models, such as pay per impression, pay per click or pay per call, used by virtually all of the major search engines and online consumer destinations, do not work effectively for local and offline businesses," explained Jon Karlin, President of Caliber Data, Inc. Citing the huge and growing gap between consumers going online to search for local shopping information and online ad spending by local businesses, Karlin stated, "Our patent pending system is designed to eliminate the up-front cost, uncertain return on investment and complexity of online advertising that's keeping most small and medium sized local businesses from spending ad dollars online. It also provides local merchants, the majority of which either do not have a web site or do not use it for active selling, with a fast and easy way to use the phone instead of a computer to place immediate 'Special Offers' on major search sites for same day promotions. Instead of betting on 'clicks' which are hard to track and prone to fraud, businesses only pay when online ads deliver new customers to your store and a sale results which is tracked by the swipe of a membership loyalty card. Consumers, who can acquire and activate the cards from counter top displays at participating merchants, also benefit by receiving relevant, real-time special offers in their proximity when they use major online search and business directory sites. And they accumulate points which can be spent on future in-network purchases."
"Through our Pay Per Transaction ad model, Caliber helps level the playing field of online advertising for local businesses, delivering guaranteed value for every ad dollar spent and in the process, strengthening our local communities by keeping more revenue in them," explained Lee Wang, Caliber's CEO. "As we serve to strengthen the local communities, I'm particularly excited about our partnership with enStage since it will help us accelerate deployment and scaling of our business while ensuring the highest possible service quality and customer experience."
enStage CEO Govind Setlur explained, "As a certified provider of Visa and MasterCard payment technology and processing, enStage services some of the world's largest banks and has deployed payment and authentication services for over 45 million cardholders. We're an innovator in the rapidly growing electronic payment space, with a large stake in the online transaction world. Through our relationship with Caliber, we see big opportunity by growing in the local offline market in the US, and ultimately taking the model abroad. We're very excited about this opportunity to play a key role in the development and market roll-out of the Caliber system which is expected to go live in Q1 of '08."
For general information about Caliber Data, Inc. or investor inquiries, please contact Jon Karlin at [email protected] For more information about enStage, Inc., please contact Govind Setlur at [email protected]