Caliber Data, Inc., Online Local Advertising Provider, Signs
Letter of Intent to Partner with enStage, Inc. - a Global
Provider of Purchase Transaction and Consumer Loyalty Card Tracking
Services
Caliber’s Pay Per Transaction™
Advertising System Brings Effective Online Advertising into the Local
Brick and Mortar World
REDMOND, Wash. (Business Wire EON/PRWEB ) August 20, 2007 --
Caliber Data, Inc., the developer of Pay Per Transaction™
(PPT) online advertising designed for local offline businesses,
announced today that it has signed a Letter of Intent to partner with
enStage, Inc., Cupertino, California, a global provider of purchase
transaction and consumer loyalty card tracking services. The companies
intend to customize and integrate Caliber’s
innovative online advertising system with enStage’s
global transaction card processing and consumer loyalty card system,
establishing a powerful connection that brings the benefits of online
advertising into the real world of brick and mortar commerce. Under the
anticipated deal, enStage also expects to take a minority equity
position in Caliber Data.
“Today’s lead
generating advertising models, such as pay per impression, pay per click
or pay per call, used by virtually all of the major search engines and
online consumer destinations, do not work effectively for local and
offline businesses,” explained Jon Karlin,
President of Caliber Data, Inc. Citing the huge and growing gap between
consumers going online to search for local shopping information and
online ad spending by local businesses, Karlin stated, “Our
patent pending system is designed to eliminate the up-front cost,
uncertain return on investment and complexity of online advertising that’s
keeping most small and medium sized local businesses from spending ad
dollars online. It also provides local merchants, the majority of which
either do not have a web site or do not use it for active selling, with
a fast and easy way to use the phone instead of a computer to place
immediate 'Special Offers' on major search sites for same day
promotions. Instead of betting on 'clicks' which are hard to track and
prone to fraud, businesses only pay when online ads deliver new
customers to your store and a sale results which is tracked by the swipe
of a membership loyalty card. Consumers, who can acquire and activate
the cards from counter top displays at participating merchants, also
benefit by receiving relevant, real-time special offers in their
proximity when they use major online search and business directory
sites. And they accumulate points which can be spent on future
in-network purchases.”
“Through our Pay Per Transaction ad model,
Caliber helps level the playing field of online advertising for local
businesses, delivering guaranteed value for every ad dollar spent and in
the process, strengthening our local communities by keeping more revenue
in them,” explained Lee Wang, Caliber’s
CEO. “As we serve to strengthen the local
communities, I’m particularly excited about
our partnership with enStage since it will help us accelerate deployment
and scaling of our business while ensuring the highest possible service
quality and customer experience.”
enStage CEO Govind Setlur explained, “As a
certified provider of Visa and MasterCard payment technology and
processing, enStage services some of the world’s
largest banks and has deployed payment and authentication services for
over 45 million cardholders. We’re an
innovator in the rapidly growing electronic payment space, with a large
stake in the online transaction world. Through our relationship with
Caliber, we see big opportunity by growing in the local offline market
in the US, and ultimately taking the model abroad. We’re
very excited about this opportunity to play a key role in the
development and market roll-out of the Caliber system which is expected
to go live in Q1 of ’08.”
For general information about Caliber Data, Inc. or investor inquiries,
please contact Jon Karlin at jonkarlin@caliberdata.com.
For more information about enStage, Inc., please contact Govind Setlur
at gsetlur@enstage.com.
See the original story at: http://eon.businesswire.com/releases/online/advertising/prweb547898.htm
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