Traffic Marketplace Rounds Out Strong Management Team with Industry Veterans
Online Advertising Executives Larry Martine and Jason White Join Traffic Marketplace
Los Angeles, CA (PRWEB) March 20, 2008 -- Traffic Marketplace, Inc., one of the largest independent ad networks and a division of Connexus, today announced Larry Martine has been appointed to the position of Vice President, Product and Marketing and Jason White has joined as Vice President, Media and Distribution.
As Vice President of Product and Marketing, Larry Martine is responsible for implementing data-driven strategies that deliver more relevant advertising to consumers across the Traffic Marketplace publisher network. Concurrently, in his role as Vice President, Media and Distribution, Jason White will grow Traffic Marketplace's publisher base, increasing distribution and net revenue volumes.
"With their history of success in building some of the most respected and influential marketing brands in the industry, Larry and Jason are valuable additions to the Traffic Marketplace team," said Jim Waltz, President, Traffic Marketplace. "Larry's ability to create best of breed technologies for both advertisers and publishers, and the strong relationships and leadership skills Jason brings to the table, are exactly what we need to take Traffic Marketplace to the next level."
About Larry Martine
A leading Internet marketer with over 20 years of direct response marketing experience who earned the industry's 1st annual "Best Email Marketer" award, Larry Martine has a long track record of building successful online businesses. Prior to joining Traffic Marketplace, he served as Vice President, Marketing at social media site PeopleJam. Previously, he was Senior Vice President of Online Marketing at Countrywide Home Loans, America's #1 home loan lender, where he was responsible for generating leads and growing new customer acquisition from a multitude of online sources. Before Countrywide, Larry was Director of Customer Retention and Loyalty Marketing at LowerMyBills where he led initiatives related to all cross-sell and repeat buyer behavior. Larry also served as Director of Relationship Marketing at eBags.com, where he managed all direct mail, email and promotion marketing efforts.
About Jason White
Prior to joining Traffic Marketplace, Jason White was Vice President of New Customer Acquisition at Countrywide Home Loans, where he oversaw and implemented innovative acquisition strategies across online marketing, media, search, affiliate and email marketing channels. Jason's efforts improved profitability by 500% as well as increased their ranking among highest online media spenders from 150 to the top 5. Jason has also managed teams at LowerMyBills.com, Cheetahmail, Ask.com and Grey Advertising.
About Traffic Marketplace
Traffic Marketplace, Inc., a Connexus Company, is a leading online advertising solution, providing full-service account management, creative execution, performance analysis, media planning and placement to maximize online advertising investments. Reaching more than 100MM unique users monthly, Traffic Marketplace generates in excess of 30 billion advertising impressions each month, delivering more than 20 million leads and customers a year through its performance-based display advertising, lead generation, co-registration, search and email programs. Traffic Marketplace is one of the largest and most effective online media networks for advertisers and publishers. Traffic Marketplace
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