As the only company so comprehensively monitoring this data, we are able to gain a unique insight into the industry that isn't possible otherwise, especially since most online bingo operators are not public companies and are reluctant to release information about their turnover.
London, UK (PRWEB) June 10, 2008
UK Online Bingo authority website BingoPort.co.uk reported today that players at bingo sites operating in the United Kingdom are spending well over £600 million (USD $1.2 billion) per year on bingo tickets.
The data also shows that Sun Bingo maintains its position as the number one online bingo site in the UK, with 19% market share based on the value of bingo tickets sold and prizes distributed back to their players.
"We've seen unprecedented growth in the online bingo industry here in the UK in the past year," said BingoPort.co.uk Managing Director and co-founder, Scott Logan. "The fact that online bingo players are purchasing bingo tickets in the realm of £600 million annually is truly amazing considering the credit crunch, but not surprising considering the licensing of the online gaming industry in the UK."
The figures take into account collation of gameplay data gathered from BingoPort.co.uk's bingo site monitoring services which tracks all of the major online bingo operators in the United Kingdom, 24 hours a day 7 days a week.
"This is the most accurate estimate to date of the size of the online bingo industry in this country," said Logan. "As the only company so comprehensively monitoring this data, we are able to gain a unique insight into the industry that isn't possible otherwise, especially since most online bingo operators are not public companies and are reluctant to release information about their turnover."
As well as industry size data, BingoPort.co.uk also released details of the market size of the industry leaders based on the value of bingo tickets and game prizes. It is estimated that the number one UK online bingo site, with 19% of the turnover market, is Sun Bingo. This is followed by Gala Bingo (16%), Foxy Bingo (13%), Jackpot Joy (10%) and Mecca Bingo (7%).
When asked about the market share data, Logan said "it's significant that there is no stand-out leader when it comes to market share. While Sun Bingo maintains the overall lead, we see market share change on a daily basis based on specific promotions run by each operator."
Logan went on to note that the number and variety of promotions run by operators has increased dramatically over the past year as the online bingo clubs struggle to gain and maintain market share. "There is no doubt that the leaders, such as Sun Bingo and Gala Bingo, have gained much of their market share on the back of their strong brand names. However, it is their ongoing jackpots and promotions that keep players coming back and help them maintain their positions."
As the largest online bingo community in the UK, BingoPort.co.uk is the only website to monitor the online bingo operators in real-time for player numbers, jackpots and promotions. Site visitors participate in a range of community features on the site such as bingo chat forums, free bingo and exclusive site events. BingoPort.co.uk also provides industry related services including competitor analysis, business planning and consultation.
More Information - Scott Logan (scott(at)bingoport.co.uk) or http://www.bingoport.co.uk