Online Classifieds Get a New Make-Over at OzFreeOnline
The latest Frost report announces the rising popularity of online buy and sell among web users. In response to this, OzFreeOnline, Australia's premier free classifieds, revamps the site to offer more choices and better services for Australians everywhere.
Melbourne, Australia (PRWEB) June 28, 2007 -- The results are out, based on Frost & Sullivan's analysis on Australian Online Classifieds Advertising Market for 2006-2010. Revenue for the year 2006 had totaled AU$308 million, and is expected to reach AU$868 million by 2010 at a CAGR* of 29.6%.
Frost & Sullivan's report, the first ever detailed study of online classifieds advertising in Australia, cites Seek (an online job classifieds), RealEstate.com and CarSales as the leaders in their respective fields so far.
With hundreds of other classified sites online, the competition is undoubtedly a tough one. OzFreeOnline tries to broaden its services in order to cater to a wider range of needs of its customers.
This smooth integration of services -- from used cars for sale in Australia, to homes for sale, from auction ads, to online job listing -- is OzFreeOnline's counterpoint to the rest of the online classifieds community.
And now OzFreeOnline reinvents itself, starting with a new improved layout. The new interface is designed to be more user-friendly, as well as search engine-friendly.
Among the latest features of OzFreeOnline are:
Live support chat: Available in all sections of Oz Free Online, the live support chat, is expected to provide live help and answers to inquiries from users, whether long-time members or new visitors. There, users can ask and talk to the site's staff in real time. Each chatroom is hosted by one or more experts from the OzfreeOnline team. This new feature hopes to the find more conversion rates from visitors, reduce service costs, and increase team productivity. Most of all, gain customer satisfaction. The e-mail version of OzFree support is still in place, but for more urgent concerns, users now have the option of live support chat.
Centralized Log-in. In the past, users had to register for each of Oz Free's sections separately. Now, with the new centralized log-in, members can easily access the various ad store in just one go, and flit back and forth without the hassles o logging in and out. Which means real estate agents can post their homes for sale one minute, and post an online job opening the next, while anyone posting a classified ad on the online jobs search section can likewise look for online real estates in Melbourne and could possibly even sell used cars through posting.
In retrospect, Greg Ellis, General Manager of Strategy and Online Business, notes that "The large number of people using the web to research purchases is allowing marketers to directly target what we call 'live buyers' -- people with an interest now in a product you produce ..."
These "live buyers" are none other than us, the average Internet user who has ever tried to post an ad, and look for online real estates. Australians are particularly quick to respond to this bustling ad business; after all, it is practical, free, wide-reaching, and instant.
More changes are coming to the Internet, but one thing is clear: online classifieds are here to stay.
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