Paid Subscription May Limit Growth of Online Dating Services

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A survey carried out by Loversplanet.com revealed that most visitors want to experience a trial membership before agreeing to become a paid subscriber of an online dating service. In particular, they wanted to email members and review deliverable results as part of their Free Trial Membership.

Ranked amongst the leading matchmaking sites online, Loversplanet.com (http://www.loversplanet.com) specializes in pairing men from the US, Canada, Australia, and Western Europe, with marriage-minded women from Russia and Eastern Europe, and recently conducted a survey of new visitors needs and expectations to improve their service.

What the survey revealed: most visitors wanted to experience a trial membership before agreeing to become a paid subscriber of an online dating service. In particular, they wanted to email members and review deliverable results as part of their Free Trial Membership.

In response, Loversplanet.com has launched a special offer for visitors from US, Canada, Australia and countries of Western Europe. With trial membership, users can exchange messages during the initial seven-day period and validate the quality service of the site. If satisfied, the trial subscription converts to a regular paid membership after seven days.

So why must other online dating services follow suit? According to a recent consumer survey by Jupiter Research, higher monthly fees, not new users, have driven the recent industry growth for online dating services providers.

With paid membership subscription down from 6 percent to 5 percent in just twelve months, singles searching for love and romance are increasingly rigorous about screening the security of online dating sites. They want to confirm they are communicating with real people before they look to foster a serious relationship online.

Whilst companies like eHarmony and Chemistry.com have developed scientific methods to match couples, verifying identities and performing background checks remains a major issue for all online dating service providers.

About Loversplanet.com

Loversplanet.com is an Online Dating Service connecting singles from virtually all continents. With thousands of active members, Loversplanet.com connects real people in minutes, and provides background checks and contact information verification for the safest possible dating environment for its members.

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Anna Larina
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