DegreeSearch.org’s LeadsCon Experience a $4,536 Success

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The online education search company returned from LeadsCon with fresh ideas added to the pipeline to strengthen the lead generation industry.

Kristin Jolley, Amy-Kate Andrews and Julie Rappleye in front of DegreeSearch.org’s LeadsCon booth.

Clients were very receptive of our approach toward more transparent partnerships and greater flexibility in terms of the tools and options we have to offer them. In particular, the show provided us the stage to formally unveil our Lead Menu concept.

Over 1,000 companies attended the LeadsCon Expo in Las Vegas this March 1-2, and each company was intent on learning the newest tips and tricks of the lead generation industry. Few came out as far ahead as DegreeSearch.org though, an online degree search company and division of Lead Media Partners, which not only made valuable connections, but also can claim the winning player of the Third Annual Poker Tournament as their employee.

“I guess you could say that we came out winners this year,” laughed Kristin Jolley, director of media at DegreeSearch.org. “On a professional level, we were able to educate many in the industry with our presentations on the latest advancements in EDU lead generation, we were able to network with other industry professionals to discuss campaign development and we also had a great time, Ryan especially.”

Ryan Stevenson, vice president of lead generation at DegreeSearch.org was this year’s winner of the LeadsCon Third Annual Poker Tournament, raking in $4,536 in winnings.

“Of course the tournament played a part in my enjoyment of the conference,” Stevenson said. “However, the many networking opportunities we had with clients and vendors, informative breakout sessions, seminars, workshops and exhibits really created a great environment that fostered learning and development within the industry.”

At the conference, the company presented on streamlining lead buying practices, especially as it relates to how it pairs prospective students with online master’s programs, bachelor’s degrees, associates degrees and other academic resources. As a result of the conference, the company plans to diversify its media mix in order to further strengthen and grow its number and quality of leads.

"Clients were very receptive of our approach toward more transparent partnerships and greater flexibility in terms of the tools and options we have to offer them. In particular, the show provided us the stage to formally unveil our Lead Menu concept—a tiered pricing strategy that we feel offers a unique solution to an industry-wide desire for more efficient student acquisition practices,” said Stevenson. “By affording each school the option of buying the right leads at the right price according to their individual needs, we're confident our approach will create a winning recipe for everyone."

About DegreeSearch.org
DegreeSearch.org is dedicated to providing informative, easy-to-navigate information about online and campus degree programs to prospective students of all levels of post-secondary (post high school) educational experience. A division of Lead Media Partners, it works with top online and campus colleges, universities and other education providers across many different areas of study and degree programs ranging from certificate programs, to bachelor's degree programs, to master's degree programs and even Ph.D. programs.

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Kristin Jolley
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