Move Over Naomi, Make Way Moss -- Amuso.com Lets Everyone Catwalk to Fame.

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Hundreds of models from all over the world are streaming onto the world's biggest catwalk. Not in Milan. Not in Paris. But on the World Wide Web, on new reality game show site Amuso.com.

Who will win the Miss Model Beauty Headshot Contest?

It's fabulous to see that so many different types of people entering -- many of my friends got involved and took some amazing pictures, but there are also professional models from as far away as Australia. Of course they have no chance against my friend Lana -- she is hot!

Amuso has just launched the Miss Model Beauty Head Shot Contest, an online take on the traditional beauty pageant format that launched the careers of celebrities including Halle Berry, Sharon Stone, and even Oprah Winfrey. But this is no ordinary pageant. With a potentially global audience, and a truly democratic voting system, Amuso's online game show is just about the fairest way to find the next budding supermodel.

Amuso launched in July 2008 as a platform set to take reality television to the Web. Where Amuso differs from shows like Next Top Model and American Idol however, in that it's not TV production companies or networks who create the show -- it's the users themselves. Amuso lets signed up users create their own photo or video based contest that can be entered by anybody, from anywhere in the world.

Already the contest is attracting some formidable entries, including several entrants from big-budget beauty contests. Contest entrant and Amuso power-user 'Stacey' is extremely pleased with the way she can rub shoulders with professional models from around the world, albeit on a virtual catwalk.

"It's fabulous to see that so many different types of people entering -- many of my friends got involved and took some amazing pictures, but there are also professional models from as far away as Australia. Of course they have no chance against my friend Lana -- she is hot!"

Amuso.com comes at a time when controversy has marred several high-profile television contests. In 2007, British Television network ITV was heavily fined for "widespread and systematic deception" over its phone in contests. In May 2008, popular Presenter Terry Wogan muted that he was willing to quit his role as the voice of the Eurovision song contest in the UK, over what he perceived to be a politically biased voting system. In July, the BBC was fined £400,000 by TV watchdog Ofcom for faking the winners of a variety of phone in contests.

With patent pending formulas to ensure all contestants have an equal chance to win, and a free voting system for anyone to cast a vote, Amuso.com launches at an opportune time. Top Models, talent scouts and just about any online community can now run their very own show. After all, why should Simon Cowell have all the fun?

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Nick Smith
Amuso.com
+44 (0)7841 752 460
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