Online Holiday Retail 2009: Tips, Tactics & Timelines for Success -- Live Webcast at Search Marketing Now, June 25
Free educational webcast looks at the current state of ecommerce and how online retailers can take steps to maximize success during holiday selling season 2009
Redding, CT (PRWEB) June 9, 2009 -- On Thursday, June 25 at 1 PM Eastern Daylight Time, Search Marketing Now presents "Online Holiday Retail 2009: Tips, Tactics & Timelines for Success." This webcast is free and is sponsored by Performics.
Eli Goodman, Search Evangelist for comScore, will provide an overview of the current state of online retail. With Q1 e-commerce revenues flat -- vs. down in Q4 2008 -- can we expect growth by the end of this year? And in which sectors? Goodman will look at how certain vertical sectors are faring compared to others -- despite the down economy.
Following Goodman's overview, Matt Miller, Director of Vertical Solutions at Performics, will use a hypothetical business situation to demonstrate how online retailers can best plan for the holiday selling season 2009.
He'll offer specific tips and timelines that e-commerce marketers can follow in the months building up to the holidays. He'll also touch on basics in search marketing - from keyword development to SEO, PPC, and landing page optimization.
From understanding customer profiles, to identifying which products to highlight, there are certain basic steps that every online retailer must take in order to maximize success - and profits - during the busy holiday selling season. Miller will discuss these as well also provide tips on how to set priorities, budgets and timelines based on the tasks and available resources.
For more information visit, http://searchmarketingnow.com, or register directly at http://bit.ly/JsMbi
This webcast is sponsored by Performics. Methodically innovative, Performics uses the digital building blocks of search, including paid. natural, social and conversion optimization, to create future-forward media opportunities designed to acquire and convert consumers. As the industry's performance marketing agency of choice, Performics shapes how consumers engage with advertisers online; we are impassioned visionaries who use structured approaches to anticipate and generate new experiences and leverage those events to drive ROI. For more information, visit http://www.performics.com
About Search Marketing Now and Third Door Media:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.
Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX East, SMX West, SMX Advanced and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.
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