Loewy Design Creates New Strategic Online Marketing Suite to Help Clients Increase Sales and Website Visibility

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Michael Jurik Hired as Head of Strategic Online Marketing

Loewy Design today announced that it has hired Michael Jurik as head of Strategic Online Marketing. Jurik will lead the firm’s efforts to help clients to increase online visibility, drive relevant traffic to their websites, boost conversion rates, and build loyal customer bases through a new Strategic Online Marketing package.

“We are delighted to welcome Michael to our firm and believe that his expertise in paid search strategies, search engine optimization (SEO) and other strategic marketing practices will help us deliver even greater capabilities to our clients,” said David Loewy, principal of Loewy Design.

Jurik previously held a senior position as Marketing Performance Analyst at Yodle, a 3,000 person local online marketing firm. Michael managed a team of five other marketing strategists and worked with clients such as The Learning Annex, Miracle Ear and 1-800 Lawyers. Before Yodel, Michael headed up his own online marketing firm called Oh My Marketing where he developed strategic and tactical campaigns for local and national brands.

New Marketing Suite Provides Three Key Services
Loewy Design’s new marketing suite consists of search intelligence; keyword driven marketing; and customer reputation management.

Search Intelligence ensures that targeted viewers find the client’s website. “A high search ranking is important, but driving a unique audience to your website is the key to building leads and sales,” says Jurik. “Through our search intelligence methodology, we leverage our knowledge of search engine algorithms, user behavior, and competitive analysis to raise our clients’ ranking on search-generated natural listings and ultimately increase sales.”

Loewy’s services in this area include keyword analysis and research; intelligence on competitors and users; site architecture; on-page optimization; link building; content marketing; local SEO; social media; and customized campaigns.

Keyword driven marketing helps clients drive immediate, targeted traffic to their websites through paid search. More relevant traffic translates into more efficient marketing, which leads to increased online sales. The keyword-driven approach uses research and dynamic advertising to focus on our client’s target audience.

Loewy’s Keyword Driven Marketing services include ad creation and management; keyword research; conversion tracking; bid management; mobile and social media ads; landing page optimization; measurement and analytics.

Through Customer Reputation Management, the firm’s new offering helps clients build better customer relationships through social media. It helps them to improve online dialogue; keep up with positive and negative feedback; develop prospects; address customer concerns; fine-tune strategic marketing tactics; and develop damage-control strategies aimed at reputation preservation.

About Loewy Design

Loewy Design, a full-service agency headquartered in Melville, NY, has been providing online marketing, branding, design, and strategic services since 1998 for clients such as Johnson & Johnson, Century 21 Department Stores, Verizon, Motorola, The Franklin Mint and John Wiley & Sons. The agency offers end-to-end interactive solutions, including business development, search marketing, technology and application design, information architecture, creative direction, interface design and content creation. For additional information, please visit http://www.loewydesign.com/marketing

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David Loewy

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