SMX is one of my favorite conferences on the international online marketing speaking circuit. It's an honor to have aimClear so well represented amongst industry thought-leaders.
Duluth, MN (Vocus) October 1, 2010
aimClear, a leading online marketing agency, will head east to the Search Marketing Expo (SMX) conference in New York City, October 4-6, 2010. President Marty Weintraub and account managers Merry Morud and Manny Rivas will speak on a variety of search marketing topics, including Facebook SEO and Ads tactics, YouTube SEO, implications of Google Instant on paid search, and retargeting ads.
Marty Weintraub will participate in three sessions. Weintraub will present on 'Facebook SEO: Free Ways to be Found on Facebook,' October 5 at 10:45am. Along with Greg Finn, chief marketing officer of Cypress North, and Chris Silver Smith, director of optimization strategies for KeyRelevance. Weintraub will offer tips on enhancing visibility within Facebook and leveraging content on external search sources. Search Engine Land managing editor Elisabeth Osmeloski and Cat5 Commerce COO Andrew Hoefener will moderate the panel.
Weintraub says, "SMX is one of my favorite conferences on the international online marketing speaking circuit. It's an honor to have aimClear so well represented amongst industry thought-leaders."
Weintraub will also participate in a panel titled “Google Instant & Paid Search: A Game Changer?” on October 5 at 4:45pm. Key insights to be shared include the effects of Google Instant on PPC campaigns and what advertisers need to know to maximize performance. Co-presenters include Craig Danuloff, president of ClickEquations, Othar Hansson, senior staff software engineer with Google, and Siddharth Shah, PhD, director of business analytics with Efficient Frontier. Weintraub will also serve as a moderator for “Retargeting: The New Behavioral Ads,” October 4 at 9:00am.
Merry Morud will participate in a panel titled “Facebook Ad Tactics for Search Marketers,” to be held October 5 at 1:30pm. Morud will discuss a variety of considerations, including alternative “Interests” methodology and tools, strategies to map traditional search and content PPC to Facebook, and solutions for ad fatigue, among others. Co-presenters include Tyler Calder, director, paid search department, with Search Engine People, Inc., Kevin Ryan, CEO of Motivity Marketing, and Wister Walcott, EVP and co-founder of Marin Software. Search Engine Land managing editor Elisabeth Osmeloski and Alliance-Link president Debra Mastaler will serve as moderators.
Manny Rivas will present as part of a panel on “Maximizing YouTube Visibility with Organic SEO,” to take place October 4 at 1:45pm. Rivas will provide tips on how to optimize videos on the leading video search engine via organic SEO. Co-presenters include Jeff Martin, director of search marketing with TouchStorm, and Eric Papczun, vice president, SEO & feeds with Performics. Disa Johnson, CEO of SearchReturn, will serve as moderator. Rivas will also moderate the YouTube table at the Birds of a Feather lunch on October 4.
The SMX East conference program is designed by leading news blog Search Engine Land, and is co-chaired by editor-in-chief, Danny Sullivan, and executive editor, Chris Sherman.
aimClear is an online marketing agency based in Duluth, Minnesota, with offices in St. Paul, Minnesota. The company specializes in paid and organic search and contextual online marketing for clients ranging from small start-ups to iconic household names. The staff writes aimClear’s online marketing blog, named an AdAge Power 150 blog, as well as blogs and columns for Search Engine Land, SearchEngineWatch and Search Marketing Standard. Employees have also spoken at multiple international conferences, including Search Engine Strategies (SES), Search Marketing Expo (SMX), PubCon, International Search Summit, BlueGrass South, Direct Marketers Association, Search Engine Marketers of Portland (SEMpdx), and Minnesota Interactive Marketing Association (MIMA). For more information, please visit http://www.aimclearblog.com/.
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